UFC Apex
A state-of-the-art production center for live events
Challenge
UFC Apex wanted a showcase website that unveiled their new facility impactfully. They wanted to immerse the user within the space. There were requests for interactivity and ways for the user to be engaged with the website. It was important to highlight the capabilities of the facility, as well as what the space was equipped with.
Results
76%
Increase in overall site session
80%
Faster page loads
20X
Faster page updates
A live events and production center
UFC Apex is a brand new facility in Las Vegas — the home for future UFC and non-brand related events. With a name as big as UFC, it was only appropriate that they would expect nothing but the best for both the new facility and the accompanying website.
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Solution
We decided to go heavy on the animations and interactions, creating innovative front end effects. Content such as images and videos span the full size of screens, wasting no real estate, to ensure the user feels the full impact of the space. An interactive map was implemented to show the user a visual display of the facility. Storytelling copy that gave UFC Apex a clear voice and attitude was also used. In the end, a product was crafted that embodied the spirit of UFC Apex.
The Design
In the end, a product was crafted that embodied the spirit of UFC Apex.
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