The almighty Google algorithm has struck again. The victims this time are sites that host copyrighted content that doesn’t belong to them – music, movies, pictures and more. Hollywood has been pushing for this for a long time, hoping to drive sites that host illegal content down to the bottom of the SERPs, and today Google announced that sites that were judged to have a large amount of copyrighted content can be expecting a serious drop in rankings. The metric that will be used to identify these sites? DMCA takedown requests. The Digital Millennium Copyright Act of 1998 made it illegal to provide access to copyrighted content on your site, and now Google will use requests filed against sites to determine where, if at all, they should rank in search results. Read more about Google’s announcement.