The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five teams in salary.

As a sports fan and a sportswriter, reading Moneyball changed the way I look at baseball like few other things have. Each week, I’ll try to do the same thing with SEO for you in this series, SEO MoneyBall, using some deeper statistics to give you a better look at how to improve your web presence. This week, I look at the evolving relationship between Bing and Pinterest, and how you can take advantage.

We’ve written before about why you should start taking Bing seriously. With all that information in mind, let’s take a look at a new feature of the search engine that you can take advantage of to leverage even more search traffic.

Now, whenever you search for images on Bing, related Pinterest boards will show up on the right side of the results page. This means that relevant Pinterest users will see a huge increase in views and followers simply by doing what they already do.

“Lately, we’ve noticed that the most interesting pictures on the web are being collected by people, not computers,” the statement by Bing says. “On sites like Pinterest, passionate curators can build up a collection of ideas that shows off their unique style. We started to ask ourselves, what if we could have the best of both worlds, combining the power of algorithms with the taste and judgment of real people.”

The value to companies is obvious. By promoting products and interesting content, businesses can drive search traffic even more through image search than they already do. By continually utilizing Pinterest, companies generate free advertising that now can be searched by anyone, even people not on the social media site.

Bing had previously partnered with Pinterest in April with its “Pin to Pinterest” feature, which allows users to pin images to their boards directly from the search page.

The search engine has also merged search with social media before, incorporating Yelp! And Facebook into the front page of its search results.

Bing is always evolving, and staying up to date with its progress is a great way to dominate search traffic from the search engine. Having an engaging profile and interesting boards can only drive more traffic and conversions to your website.


For more SEO Moneyball check out these posts!

SEO Moneyball Series

SEO Moneyball: Don’t Ignore Bing

SEO Moneyball: Control the Conversation About Your Brand