UPDATE: Thank you all for coming! I forgot to mention during my presentation – I showed an example Google Tag Manager account container that contained a number of examples of useful tags and macros that can help you pull information into Analytics. Contact me and I can add you as a user to this Tag Manager container. This will allow you to walk through the tags we discussed, and to get examples of how to implement different featues. Just ask me and I’ll add you!
As promised, I’ve loaded this page up with goodies that will help you track everything. Anything mentioned during my presentation should be spelled out in more detail, or at least linked-to from this page. If you don’t find what you are looking for, or if you want to chat further about anything from the presentation, do not hesitate to holler at me via email or Twitter.
Resources for implementing UA/GTM
About ‘User ID’ – Track a user on all of their devices!
Google Tag Assistant – Google Chrome add-on to check if your tags are working
Blogs about Universal Analytics and Google Tag Manager
– Very easy to follow guide to upgrading Universal Analytics and enabling Demographic reports.
– This is the holy grail for understanding the power of macros in Tag Manager. I talked a bit in the presentation about how macros can help you include user-information along with your form submission events – here is the guide that will help you do it.
– More from Simo’s blog, this time how how to track forms.
– Great guide. I snagged one of his pictures for the slideshow.
In the spirit of “track everything” I wanted to include a couple of links to services that can help you implement dynamic call tracking. Both of these services can tell you the exact keyword that led a searcher to make a phone call, and they both offer direct integration into Universal Analytics.