First time hearing that weird acronym, SEO? Sure you’ve been told it stands for Search Engine Optimization, but who actually knows what that means? Don’t worry! SEO is easier to understand than you would think.
I too struggled initially to understand what SEO actually meant before I started working at a search engine marketing agency. SEO involves practices and methods intended to boost your website up in a search engine’s rankings. I compiled a series of some of the best and most insightful videos to better help beginners understand SEO quickly.
What is SEO? This video is a great place to start as SearchEngineLand.com developed it in conjunction with the online educator, Common Craft.
So SEO helps boost your website’s position in search engine rankings. As explained in the video, there are a variety of techniques and practices that go into reaching the top. The first of which involves keywords.
This video, created by Staples, quickly explains how you can determine the best keywords for your business.
This video, from a Business Blueprint event, shows how to use those keywords and optimize your website around them.
As we previously learned, search engines value quality. One way to improve the quality of your website is by creating great content. In this video, WordPress Eagle offers suggestions on how to create content and why it helps your ranking.
Backlinks, or links to your website from other websites, are another way to gain higher rankings. This video from JS Marquis examines how quality links make your website look great in the eyes of Google.
A relatively new development to SEO is the increasing relevance of social media. As social media continues to be integrated into our daily lives, search engines are placing more value on a business’ social media use. This video, created by SiteProNews helps explain how and why your social media use affects your SEO ranking.
You may be wondering, are there any other ways to boost my search rankings?
While the previous videos explained how to boost your rankings organically, search engines allow for businesses to pay to occupy one of the top 4 spots on a specific search. This video with Hal Varian, the Chief Economist of Google, helps explain how Google’s pay-per-click model works.
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