Take a minute to learn about what’s new in digital marketing!
- Google officially launched videos in the Google My Business Photos Dashboard last week. Businesses can upload videos (up to 30 seconds in length) for customers to view, and customers can upload videos for other customers to view.
What This Means For You
- Videos can now appear on a business’s listing in Google Maps or the local web search results. It’s undetermined if these videos have any SEO-related impact, but listings containing videos will likely experience more engagement than those without videos.
- We’re speaking with our clients to determine what video files to upload onto their Google My Business listings over the coming weeks. In the meantime, we strongly suggest that your brand consider developing more 30-second video content for pre-roll, programmatic, Facebook, Instagram, and LinkedIn ads (franchise development-related videos for LinkedIn).
- Businesses need to “boost” their posts in order for them to be seen by the right audience. Because “boosting” posts costs money, businesses should focus on posting and boosting high-quality content that your audience actually cares about.
- Our team prepared for this change last year and has plans in place that we’re excited to share with our clients during our coming strategy sessions!
- Google confirmed that a change was made to the way Google displays snippets in search results, growing the space from 160 characters to about 230 characters. A snippet is the description of a page displayed below the blue URL in an organic search result (LSM’s description snippet is highlighted in red above).
Having an optimized meta description for each key page on your website will increase your chances of having an optimized snippet, and an optimized snippet will increase your site’s ability to attract more clicks from Google’s organic search results.
- We’ve been going through our clients’ meta descriptions to ensure that they’re optimized for this snippet update. Other businesses should perform a few Google searches on their own business to see what their new snippets look like.