in design, less is more LSM graphic

What Is Minimalist Design?

With roots going back to 18th century Zen philosophy values and principles, minimalist art has influenced nearly all forms of creative expression from the fine arts to architecture, and even graphic design. This classic and timeless art style is not only aesthetically pleasing, but also functional and attention-grabbing. In terms of your creative strategy in advertising, minimalist graphic design provides users with an easy to use, polished experience that tells a lot by saying a little. 

Mastering Less Is More in Graphic Design

Graphic design is important for communicating and promoting your company all while building a professional brand. With simple and consistent creative, your company will become easily recognizable while allowing current and prospective customers to quickly understand what your brand has to offer. Mastering minimalist graphic design takes practice, but here are a few tips and tricks to help you stand out and seize the attention of your audience with less.

1. Keep it Simple

The fewer elements you use, the easier it is to guide your audience’s attention and help them understand your product. A design reaches its best form when no element can be replaced, removed, or added to make the result more usable and readable than it already is. 

2. Choose Colors Carefully

Traditional minimalist design calls for a cautious, limited use of colors. However, this doesn’t mean that all colors are completely off-limits. Instead, choose your colors carefully with tasteful contrasting and apply touches of vivid color to draw attention to the most important elements. 

3. Stick with Easy to Read Fonts

Simple fonts are key. Overly expressive or unusual fonts should be avoided at all costs, and combinations of different fonts should be made very carefully, if at all. 

4. Find a Balance

Balance is always key. The shapes, colors, negative space, and other elements of graphic design must be appropriately distributed across layouts for a harmonious look and feel. Graphic designers commonly use grids to achieve this.

5. Determine Hierarchy of Importance

Establishing a visual hierarchy will help customers follow the elements you want to highlight and guide them through the pieces of information you want them to view. Visual priority can be achieved using design elements such as color, size, composition, and typography.

6. Utilize Negative Space

Don’t underestimate the importance of negative space in minimalist graphic design. Of course, negative space does not have to be white; it can be any base color you choose. Plan for a lot of negative space in your layout to help balance other elements on your website. 

Enhance Your Marketing with Our Creative Services at LSM

At LSM, we know that simplicity never goes out of style. Our creative services team is available to design beautiful, user-friendly websites, infographics, creative for ad development, blog imagery, and more for your business. Contact us today to learn more about our creative services and how we can help you capture the attention of your audience with minimalist graphic design.