No matter your business model – you want incoming traffic to your website. Whether you sell products or share resources and creativity, you have something valuable you hope to put out into the world. Ensuring your website has sufficient SEO elements will assist you in increasing brand awareness and achieve desired results.

When searching, many variables compel a user to click on a webpage. The most important factor to remember is that users will click on the website that offers the best solution for their query within a glance. This is why it is imperative to provide the user with detailed, concise information to determine which site offers the most value for their needs, resulting in the user entering and interacting with your site.

Enter: Page Title and Meta Description. These two elements are the first items that users will see after their initial search. They ultimately play a huge role in acquiring a new user onto your site.

Page Title

The Page Title should accurately describe the purpose of the page and include the name of your business, all in 50-70 characters for optimal SEO performance. As you can see, LSM’s Home Page Title lists what type of business we are, the name of our business, and our slogan: Win the Web. At a glance, users know who we are, and if it serves them, they will enter our site with clarity.

Under the page title is where you can find the meta description. An optimal meta description will be within 150-175 characters, should include a detailed description of the webpage, and end with a call to action.

So, what exactly is a Meta Description?

A meta description is an HTML attribute that provides a brief summary of a webpage.

These descriptions entice users to click on your link versus your competitors on the search engine results page where your website will eventually rank higher and get more clicks.

Even though Page Titles and Meta Descriptions are not a direct ranking factor for search engines like Google – they are fundamental for user experience, as they can be used to convey accurate, valuable information that can lead to better organic traffic to your website. As you can see in the infographic from HubSpot – the higher you rank, the more traffic you will receive – making meta descriptions matter!

Just in case you still need convincing, below are three important reasons you need meta descriptions across your website.

3 Reasons Why You Need Meta Descriptions

  1. Increase click-through rates and visits from organic searches
  2. Increase visits from social media
  3. Give the right information to the right people at the right time

Meta descriptions are essential to webpage performance across many platforms on the web, even if they are only a small piece of the SEO puzzle. Laying a solid foundation for your SEO strategy begins with small elements like page titles and meta descriptions that lead to vital search engine optimization impacts. To learn more about how you can win the web and rank successfully – contact the expert team at LSM today!