Has our love affair with data gone too far? What kind of data, how you get it, and what you do with it is at the top of every marketer’s mind. It almost always affects our decision-making process and can even become the top priority for some of our clients. 


There are more pieces to this puzzle of creating a great customer experience. There is no doubt that more people than ever are connected to their devices and use them to interact with businesses daily, but how can you replace human interaction with a well-thought-out and executed digital experience?


Plot twist. You can’t! In this day and age, you need to have a strategic plan in place to gather and use data to improve advertising performance and create great customer experiences making data vital to success. As a digital marketing agency, this is at the forefront of our minds as we plan and execute digital strategies; however, we don’t stop there. We also push our clients for answers about what their tactics are on the ground. How are they following up with their leads? What are the touchpoints of communication? How are certain situations handled in person with living and breathing humans? 


Even though LSM isn’t directly responsible for these items as a digital marketing vendor, the answers to these questions can help us tremendously when it comes to planning, strategizing, and executing digital advertising and other tactics. When we bring these discussion points to the table, it can help identify friction points, as well as areas of strength for the agency/client relationship. Teamwork makes the dream work, so we should all be more open to asking and answering these questions.