Founded in 2010, Amazing Lash Studio is a beauty services retailer focused on eyelash extensions. What began with a few studios in the Houston area has evolved into a 200+ location membership-model business, which makes ongoing eyelash services more affordable for its customers.
Industry
Franchise – Beauty
Challenge
Successful grand opening in saturated marketplace
Location
Peoria, Arizona
The Objective: Build Client Base
Amazing Lash Studio wanted to develop leads that would build a client base for its new studio opening in Peoria, Arizona, an area that already had a number of lash studios.
The Solution
Campaign Design
LSM created Facebook lead ads designed to get people signed up to attend the studio’s grand opening for a chance to win a free, limited-time studio membership giveaway. People who clicked on the ad went to a form where they could enter their information to be added to the invite. To save customers from having to type in their information on their phone, the lead form auto-filled people’s contact information from their Facebook profiles.
Targeted Advertising
LSM targeted women aged 22-65 who live near the studio. They also showed ads to a lookalike audience based on people who had previously submitted their information through the lead ads.
Lead-Follow Up
Studios were automatically informed of new leads via email. LSM followed up the submissions with an automated email. The studios also called the leads and nurtured them throughout the entire process, converting people who were interested in learning more about the brand into members.
Hear From A Client
“A month and a half after opening our studio, I can say that LSM has been great to work with. Everyone I’ve spoken to has been incredibly informative and explained things in a way even someone like me (not marketing savvy) can understand. Already seeing healthy growths in our business and are appreciative as ever.”
“One aspect that sets LSM apart is their exemplary customer service. We’re appreciative of the time, effort and individual attention put into our account. Reports are jointly analyzed rather than just emailed. The cherry on top is an excellent return on our investment!”
“LSM’s doing a marvelous job for my region’s studios. My ads are producing leads cost-effectively and I’m seeing a lot more website traffic and website-generated appointments. Really like my account manager too, she’s responsive, provides consultation and uses terminology I understand.”
“LSM has been great to work with. Following a change in Google Search Algorithm, my business essentially disappeared from Search rankings. They put in place a strategy to rebuild our microsite content and differentiate us from similar businesses and within a few months we rebuilt our keyword rankings and significantly increased our Organic and Paid traffic and as a result our prospect count coming in the door driving a significant growth in revenues. Our account team is very responsive in addressing our concerns and needs.”
“LSM ensures our advertising dollars are going to the platforms that drive prospects in the door to become members. My team there truly cares about my goals and business, which makes trusting in their recommendations that much easier!”
“LSM has been a partner for the Amazing Lash Studios’ Utah-based locations and I heartily recommend them. We appreciate their regular consultations that focus on the health of our studios’ business. Their account team is always coming up with new ways for us to drive more quality prospects in the door.”
“The Facebook lead ad campaign designed by LSM really helped us stay on top of our social media and digital marketing presence, which resulted in a robust 2,000-plus lead list for our grand opening. We opened our Amazing Lash Studio August 10, 2018 and in 30 days, we exceeded our goals and broke Arizona franchise records.”
