Snapchat in a World of Paid Ads

The Sowell Train Awards aim to provide a little insight into the latest developments in the digital marketing world. From Google algorithm updates to the newest social media features, I take a look at the biggest trends and changes in the field, give a little analysis, and apply a rating system based on the value […]

How to Perform a Google Analytics Audit

Since the recession hit in the late 2000s, company marketing directors have been with faced many challenges. In addition to shrinking budgets and smaller staff sizes, the expectations have actually grown enormously. I’ll never forget hearing a former supervisor of mine during this time period just simply tell me: “Well, we just have to do […]

Writing for SEO Checklist

At Sitemason, when I begin to write for our blog or marketing pages, I often run through a checklist of SEO best practices. Not because I’m especially concerned with being technically perfect and appeasing the search gods (AKA Google), but because what’s good for search engines is good for readers. Writing in general has one […]

SEO Moneyball: Google Makes AdWords Extensions Even More Important

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

Using Social Media to Generate Franchisee Opportunities

Stories are Data with a Soul People want to connect with businesses, but more importantly they want to connect with the people behind the logo in the business. Social media buzz words like “transparency,” “authentic,” and “engagement” may be overused but still apply. Before a connection is made IRL (in real life) it is very […]

SEO Moneyball: Hashtags are Becoming More #Important

Google+ finally bit the bullet and added hashtags in May, joining other major social media networks in utilizing the functionality to let users click on a hashtag to search related posts. The search giant has now taken its use of hashtags even further, adding the feature to normal Google search results. Now, if you were […]

SEO Moneyball: Twitter Analytics and Social Media Strategy

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Recovering from Penguin and Panda

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Taking Advantage of Geo-Targeting in Google AdWords

When utilizing Pay-Per-Click advertising, many small businesses struggle to utilize geo-targeting properly. Getting enough search volume while limiting the search area can be extremely tough, even if it does produce quality leads. Google AdWords allows users several ways to geo-target, and getting creative with these options is your best chance to produce a high volume […]