Writing for SEO Checklist

At Sitemason, when I begin to write for our blog or marketing pages, I often run through a checklist of SEO best practices. Not because I’m especially concerned with being technically perfect and appeasing the search gods (AKA Google), but because what’s good for search engines is good for readers. Writing in general has one […]

SEO Moneyball: Google Makes AdWords Extensions Even More Important

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

Using Social Media to Generate Franchisee Opportunities

Stories are Data with a Soul People want to connect with businesses, but more importantly they want to connect with the people behind the logo in the business. Social media buzz words like “transparency,” “authentic,” and “engagement” may be overused but still apply. Before a connection is made IRL (in real life) it is very […]

SEO Moneyball: Hashtags are Becoming More #Important

Google+ finally bit the bullet and added hashtags in May, joining other major social media networks in utilizing the functionality to let users click on a hashtag to search related posts. The search giant has now taken its use of hashtags even further, adding the feature to normal Google search results. Now, if you were […]

SEO Moneyball: Twitter Analytics and Social Media Strategy

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Recovering from Penguin and Panda

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Taking Advantage of Geo-Targeting in Google AdWords

When utilizing Pay-Per-Click advertising, many small businesses struggle to utilize geo-targeting properly. Getting enough search volume while limiting the search area can be extremely tough, even if it does produce quality leads. Google AdWords allows users several ways to geo-target, and getting creative with these options is your best chance to produce a high volume […]

SEO Moneyball: How to Utilize Google Trends

In SEO, doing your keyword research is of utmost importance. You can optimize a page all you want, but if no one searches for your keywords then all that work is useless. The Google Keyword Planner is the most detailed tool to do this research, but the application with the most options may be Google […]

SEO Moneyball: Do Google +1s Lead to Higher Search Placement?

An article on Moz blew up the SEO community last week when it outlined the high correlation between Google +1s and higher search rankings. Author Cyrus Shepard claims that, besides Moz’s own Page Authority statistic, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. Searchmetrics, another SEO […]