SEO Moneyball: Mobile Browsing is Up. How Do You Take Advantage?

We keep seeing reports that mobile internet usage is on the rise- and in a big way. Mobile Internet usage now accounts for one out of every three digital consumption minutes. The increased amount of mobile visits to websites is leading many companies to alter their web strategy and tailor it to their mobile users. […]

James and Jeff’s Excellent Google Adventure

After being named a winner in the Google Engage All-Stars competition, Local Search Masters was able to send two employees to the Googleplex in Mountain View, California. Check out our photo gallery of Jeffrey Paul Siebach and James B. Crater on their excellent adventure at Google. Local Search Masters rules!   Check out these tips […]

SEO Moneyball: Control the Conversation About Your Brand

We’ve told you about the importance of ranking on Google before, but there are plenty of ways to make sure you dominate the conversation about your brand by utilizing more than just SEO. With a few simple campaigns, even small businesses can make sure that everything above the fold on branded searches are operated by […]

SEO Moneyball: Taking Advantage of Facebook Hashtags

The media was quick to say that Facebook’s addition of hashtags was a complete failure. The social media giant “borrowed” the use of the symbol from competitor Twitter, and the backlash was immediate and harsh. But those headlines didn’t look at the real data. While the public at large has been slow to integrate hashtags […]

SEO Moneyball: Diversify Your Social Media Presence

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Don’t Ignore Bing

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: The Value of a Like

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Why It Pays to Rank on Google

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

New Social Media Management Article Posted to BizBuySell.com

Businesses of all sizes these days understand that to fail to establish a relevant presence on social media channels is to miss out an free opportunities to improve your business as a whole.  Social media can be used to provide value for organizations in a number of ways, including but not limited to: branding search […]

The Power of Social Media

It’s been beaten into your brain over and over again that you HAVE to use social media to market yourself and your company in today’s business world. I could throw a whole bunch of numbers around to belabor that point, like that Facebook alone has 850 million active monthly users or that 50% of all […]