SEO Moneyball: How to Utilize Google Trends

In SEO, doing your keyword research is of utmost importance. You can optimize a page all you want, but if no one searches for your keywords then all that work is useless. The Google Keyword Planner is the most detailed tool to do this research, but the application with the most options may be Google […]

SEO Moneyball: Do Google +1s Lead to Higher Search Placement?

An article on Moz blew up the SEO community last week when it outlined the high correlation between Google +1s and higher search rankings. Author Cyrus Shepard claims that, besides Moz’s own Page Authority statistic, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. Searchmetrics, another SEO […]

SEO Moneyball: Mobile Browsing is Up. How Do You Take Advantage?

We keep seeing reports that mobile internet usage is on the rise- and in a big way. Mobile Internet usage now accounts for one out of every three digital consumption minutes. The increased amount of mobile visits to websites is leading many companies to alter their web strategy and tailor it to their mobile users. […]

James and Jeff’s Excellent Google Adventure

After being named a winner in the Google Engage All-Stars competition, Local Search Masters was able to send two employees to the Googleplex in Mountain View, California. Check out our photo gallery of Jeffrey Paul Siebach and James B. Crater on their excellent adventure at Google. Local Search Masters rules!   Check out these tips […]

SEO Moneyball: Control the Conversation About Your Brand

We’ve told you about the importance of ranking on Google before, but there are plenty of ways to make sure you dominate the conversation about your brand by utilizing more than just SEO. With a few simple campaigns, even small businesses can make sure that everything above the fold on branded searches are operated by […]

SEO Moneyball: Taking Advantage of Facebook Hashtags

The media was quick to say that Facebook’s addition of hashtags was a complete failure. The social media giant “borrowed” the use of the symbol from competitor Twitter, and the backlash was immediate and harsh. But those headlines didn’t look at the real data. While the public at large has been slow to integrate hashtags […]

SEO Moneyball: Diversify Your Social Media Presence

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Don’t Ignore Bing

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: The Value of a Like

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]

SEO Moneyball: Why It Pays to Rank on Google

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five […]