SEO Moneyball: Do Google +1s Lead to Higher Search Placement?

An article on Moz blew up the SEO community last week when it outlined the high correlation between Google +1s and higher search rankings. Author Cyrus Shepard claims that, besides Moz’s own Page Authority statistic, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. Searchmetrics, another SEO […]

James and Jeff’s Excellent Google Adventure

After being named a winner in the Google Engage All-Stars competition, Local Search Masters was able to send two employees to the Googleplex in Mountain View, California. Check out our photo gallery of Jeffrey Paul Siebach and James B. Crater on their excellent adventure at Google. Local Search Masters rules!   Check out these tips […]

SEO Moneyball: Control the Conversation About Your Brand

  We’ve told you about the importance of ranking on Google before, but there are plenty of ways to make sure you dominate the conversation about your brand by utilizing more than just SEO. With a few simple campaigns, even small businesses can make sure that everything above the fold on branded searches are operated […]

SEO Moneyball: Taking Advantage of Facebook Hashtags

  The media was quick to say that Facebook’s addition of hashtags was a complete failure. The social media giant “borrowed” the use of the symbol from competitor Twitter, and the backlash was immediate and harsh. But those headlines didn’t look at the real data. While the public at large has been slow to integrate […]

SEO Moneyball: Diversify Your Social Media Presence

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: Don’t Ignore Bing

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: The Value of a Like

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: Why It Pays to Rank on Google

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

New Social Media Management Article Posted to BizBuySell.com

Businesses of all sizes these days understand that to fail to establish a relevant presence on social media channels is to miss out an free opportunities to improve your business as a whole.  Social media can be used to provide value for organizations in a number of ways, including but not limited to: branding search […]