SEO Moneyball: Diversify Your Social Media Presence

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: Don’t Ignore Bing

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: The Value of a Like

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

SEO Moneyball: Why It Pays to Rank on Google

  The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom […]

New Social Media Management Article Posted to BizBuySell.com

Businesses of all sizes these days understand that to fail to establish a relevant presence on social media channels is to miss out an free opportunities to improve your business as a whole.  Social media can be used to provide value for organizations in a number of ways, including but not limited to: branding search […]

The Power of Social Media

It’s been beaten into your brain over and over again that you HAVE to use social media to market yourself and your company in today’s business world. I could throw a whole bunch of numbers around to belabor that point, like that Facebook alone has 850 million active monthly users or that 50% of all […]

Enhance Your Advertising Strategy with the Updated Google AdWords

Google continues to expand its AdWords program, this time adding a plethora of options for advertisers with its Enhanced Campaigns feature. The changes are the most extensive in the ten-year history of the platform and users must adjust their strategies to meet the new features before July 22, when all AdWords users will be automatically […]

14 Reasons Why Your Business Should Invest in SEO

We can all agree that proper SEO can be beneficial for your business, but you might not understand just how beneficial such practices can be for the growth and sustained success of your company. To keep you both informed and entertained, we’ve compiled a list of the best arguments below. 1. SEO has become a […]

How to Respond to Angry Comments on Social Media

At Local Search Masters, we provide social media management services to clients of various sizes in a number of different industries.  Part of the work that goes into these services includes monitoring these social media accounts for positive and negative feedback from friends and followers and responding appropriately.  Recently, I had to deal with a […]