The Power of Social Media

It’s been beaten into your brain over and over again that you HAVE to use social media to market yourself and your company in today’s business world. I could throw a whole bunch of numbers around to belabor that point, like that Facebook alone has 850 million active monthly users or that 50% of all […]

Enhance Your Advertising Strategy with the Updated Google AdWords

Google continues to expand its AdWords program, this time adding a plethora of options for advertisers with its Enhanced Campaigns feature. The changes are the most extensive in the ten-year history of the platform and users must adjust their strategies to meet the new features before July 22, when all AdWords users will be automatically […]

14 Reasons Why Your Business Should Invest in SEO

We can all agree that proper SEO can be beneficial for your business, but you might not understand just how beneficial such practices can be for the growth and sustained success of your company. To keep you both informed and entertained, we’ve compiled a list of the best arguments below. 1. SEO has become a […]

How to Respond to Angry Comments on Social Media

At Local Search Masters, we provide social media management services to clients of various sizes in a number of different industries.  Part of the work that goes into these services includes monitoring these social media accounts for positive and negative feedback from friends and followers and responding appropriately.  Recently, I had to deal with a […]

Social Media Channel Breakdown for the Nashville Business Journal

Is it weird to promote a blog post with another one of your blog posts? I don’t think so.  Here’s the latest post that I’ve submitted to the Nashville Business Journal.  It’s about deciding which social media channels are appropriate for your business, since different networks make more or less sense depending on the nature […]

Give Customers a Reason to Follow You on Social Media

For larger brands like Apple, Pepsi, and Chipotle, it’s not too difficult to make a splash on social media.  They simply show up to the digital party and collect their millions of fans fairly quickly thanks to their outstanding levels of brand awareness and popularity.  However, if you run a small business, it’s significantly more […]

Verious: The Search Engine for Coders

We go to Google for pretty much everything these days, but there are specialized search engines that have the ability to relay certain kinds of information back to us even more effectively than the Search Giants of Mountain View.  A fairly well-known example of this is Wolfram Alpha, a “computation engine” that’s particularly effective at […]

Write Your Digital Will with Google’s Inactive Account Manager

So Google just came out with one of the weirdest things I’ve seen in awhile.  It’s called Inactive Account Manager, and it’s really nothing more than digital life insurance.  Basically, Google is worried about all that data you’ve been storing up over the course of your life; they don’t want all of that precious information […]