SEO Myths Dispelled

Some people have incorrect impressions as to what works and what doesn’t work when optimizing a website for search. Sometimes it’s because the person hasn’t kept up with the world of SEO (example: people who still believe the Meta keywords tag matters), other times it’s because they’ve been told false information from people trying to […]

The Social Whirl: Dealing w/ Negative Comments on Social Media Channels

This month’s post touches on something that has been on my mind a lot recently: social media and customer service. A lot of brands get overly concerned with negativity, especially when it comes to someone posting something of a negative nature on their social media sites. And while I do agree that it’s never a […]

Finalist for the 2012 NBJ Awards!

Local Search Masters is proud to be a finalist for the 2012 Nashville Business Journal Best in Business Awards in the “1-25 Employees” category.  Finalists for the award were chosen by a panel of judges, who took into account financial data like profitability and other metrics. The winners will be announced at an awards luncheon on April […]

Internet Marketing: A Two Way Street for Success

With less and less time on their hands, business owners are partnering with outside teams to help manage their various marketing efforts.  As a business owner, you want to make sure your annual investment in your outside marketing teams and their respective channels of marketing is providing you with the results you want. Here are […]

The Social Whirl: Facebook Personal Profiles vs. Facebook Fan Pages

Many folks these days have a personal page that they use for business purposes. I’ve seen multiple clients do this, all seeming to not understand the difference between having a personal profile and a business page. Well, the fact of the matter is that a personal profile just can’t do what you need it to […]

PubCon Las Vegas 2011 – Day 3: Google+ and Google Analytics

Google+ (Google Plus) and Google Analytics Soon to Be Integrated: A PubCon Session Quick Summary Upon entering the Google Analytics session on Wednesday I was honestly shocked at the amount of folks that were there to learn more about Analytics. Literally packed to the gills, there was almost no room, however I was able to […]

PubCon Las Vegas 2011 – Day 2

Another wonderful day at PubCon. We’re learning some very valuable information and getting some of our search marketing theories confirmed by the panelists – hooray! A couple quick notes for you. A key ingredient to online reputation management is to simply monitor your company’s reviews – read the reviews, get an understanding of your customer […]

Pubcon Vegas 2011

PubCon – Day 1. We are listening to the history of marketing and how it relates to Internet marketing. The LSM crew is excited to be here! Lots more updates to come. Follow our feeds from PubCon on twitter: @LocalSearchMstr So, what is PubCon? PubCon is the premier search and social media conference and expo. […]

The Social Whirl: Facebook Recommendations

The Social Whirl: What Facebook Recommendations Can Mean to Your Business How often have you heard friends recommending their favorite professional service providers? From contractors to dentists people rely on their friends’ opinions on a regular basis. I do it too. I recently moved to the Dallas – Fort Worth area and I know very […]

Is Content still King for SEO?

In the past, content was seen as one of the most important parts of search engine optimization because the algorithms the search engines used looked for keywords in the content. In this week’s video blog, Trevor explains why content is important, how content helps with online marketing and answers the question: Is Content still King […]