An LSM Introduction

An Introduction:   I joined Local Search Masters as Operations Manager on March 21st, 2011. During the past few weeks, I’ve had the opportunity to speak with some of our clients and look forward to speaking with more (if we haven’t spoken, please call us, and I’ll be happy to talk). My journey to LSM […]

Exciting News at LSM

Local Search Masters is proud to welcome Calvin Giordano to our team. Calvin has over 10 years of sales experience and brings capacity to reach out to the greater Nashville market. Calvin has three children ages 13, 11 and 10 and is married to his wife Michelle. In his free time Calvin enjoys fishing, baseball […]

So Google is Giving the Big Brands Some Extra Love

Well, it looks like all of those small companies that worked their asses off to earn the top SERPS for highly competitive keywords have been devastated by Google’s newest “update” to the algo. Aaron Wall at SEO Book created a great post about the new heavy emphasis on branding from Google. It seems that now […]

The Importance of Conversion Optimization

Do you know how much you spend on marketing to drive a conversion on your website? If you don’t, find out immediately. For our example today, let’s assume that you are paying $10 for each on site conversion (Aren’t word problems fun!)That number could be great for your company or it could be far higher […]

More Serps to Include the Google Maps 10-Pack

Google maps listings showing up on the first page of search results has been around for some time now, but as with all technologies, it has extended it’s reach to now include non-local search phrases that Google assumes are local in purpose. Example: Now, if Google has placed me in Nashville, TN by my IP […]

Is Craigslist a Local Search Tool?

I say why not? 99.999% of small businesses do not have the same online credibility as does craigslist. If your service or product is the kind that has traditionally been driven by classified ads, then you would be a fool not to use craigslist as a tool. Lawncare, animal breeders, and many other small businesses […]

Some of the Best Free SEO Tools

Doing great SEO work isn’t the easiest job on the market and doing quality work takes time. Forunately, those who have been in the industry for a while have developed tons of tools to make our jobs a little bit easier. Let’s look at the list of tools that I use on a daily basis: […]

Search Engine Optimization

In our blog posts you will find additional information about things we do such as: Search Engine Optimization, Search Engine Marketing, Pay-Per-Click, Website Design and SEO Consulting as well as news about Local Search Masters.