It’s no secret that the buyer’s journey is constantly evolving. In order to truly create a connection to customers and leave a lasting impression, your brand needs to generate awareness and build trust with consumers in their target audience. Although word-of-mouth marketing is still important, as times continue to change many people are looking online […]
Top 5 PR Agencies for Franchise Brands
Partnering with a Public Relations agency that specializes in franchising offers a new host of benefits for both emerging and well-established franchise brands. When a PR firm has experience with brands similar to yours in size or industry, they possesses a better understanding of what strategies will help you business separate from the competition […]
LSM Named A Top Web And UX Design Company
A B2B ratings and review company, Clutch, recently named Local Search Masters one of the top web and UX design companies in the United States. LSM’s industry expertise was determined by 5 criteria: services offered, client base, case studies, awards received, and social media presence. Clutch analysts also conducted 5 phone call interviews with LSM […]
Google Enhances ‘Google My Business’ Listing – LSMinute
Take a minute to learn about what’s new in digital marketing! Google Enhances ‘Google My Business’ Listing What Happened? Business owners can now highlight products and offers/promotions directly from their Google My Business (GMB) listing. This piggyback’s off last summer’s introduction to Google posts, allowing business owners to post general information about their business and associated events. What This […]
LSM A Winner At 2018 Summit Creative Awards
Our work with Brain Balance Achievement Centers took home some hardware at the 2018 Summit Creative Awards. Our content development, user experience and Google advertising services drove a 370% reduction in cost per lead and a 437% increase in conversions for Brain Balance franchisees located across the United States. As a respected, international, industry-wide […]
How To Speak Facebook Pixel
The Facebook pixel has been around for a few years now, and marketers all over the world are taking advantage of its data. Thanks to the pixel, marketers are now able to better understand consumer behavior and use their learnings to deliver more relevant advertisements to these prospects. But let’s face it, […]
Understanding GDPR
We’re sure you’ve been receiving privacy notices left and right about GDPR, but what is GDPR really? In 1995, the European Union (EU) adopted the Data Protection Directive – a mandate that regulated the way personal data was processed. Recently, the Data Protection Directive was replaced by the General Data Protection Regulation (GDPR). GDPR […]
LSM Recognized at the Nashville Business Journal’s 2018 Small Business Awards
_____ _____ Local Search Masters was selected as an honoree for the Nashville Business Journal’s 2018 Small Business Awards, an award recognizing small businesses making a big impact in the Nashville business community! Honorees undergo a rigorous judging process in which the judges analyze a variety of criteria, including revenue, marketing plans, employee growth, and […]
LSM Partners With Waze
_____ _____ Expanding Our Digital Advertising Platform To increase our clients’ exposure to potential customers, LSM has become a certified Waze partner. Through this partnership, we’ll have access to a Waze account manager who will support the optimization of our advertisements by providing us with strategies and assistance in creating complex campaigns, trainings, and more. […]
LSM Volunteers at The Nashville Food Project
It’s Summer Thyme, And For LSM That Means Gardening! On May 31, a team of LSM employees got to show off their green thumbs at The Nashville Food Project, an organization that grows, cooks, and shares food with people in need throughout Nashville. How does The Nashville Food Project work? The Nashville Food Projects allows […]