The Facebook pixel has been around for a few years now, and marketers all over the world are taking advantage of its data. Thanks to the pixel, marketers are now able to better understand consumer behavior and use their learnings to deliver more relevant advertisements to these prospects. But let’s face it, […]
Understanding GDPR
We’re sure you’ve been receiving privacy notices left and right about GDPR, but what is GDPR really? In 1995, the European Union (EU) adopted the Data Protection Directive – a mandate that regulated the way personal data was processed. Recently, the Data Protection Directive was replaced by the General Data Protection Regulation (GDPR). GDPR […]
LSM Recognized at the Nashville Business Journal’s 2018 Small Business Awards
_____ _____ Local Search Masters was selected as an honoree for the Nashville Business Journal’s 2018 Small Business Awards, an award recognizing small businesses making a big impact in the Nashville business community! Honorees undergo a rigorous judging process in which the judges analyze a variety of criteria, including revenue, marketing plans, employee growth, and […]
LSM Partners With Waze
_____ _____ Expanding Our Digital Advertising Platform To increase our clients’ exposure to potential customers, LSM has become a certified Waze partner. Through this partnership, we’ll have access to a Waze account manager who will support the optimization of our advertisements by providing us with strategies and assistance in creating complex campaigns, trainings, and more. […]
LSM Volunteers at The Nashville Food Project
It’s Summer Thyme, And For LSM That Means Gardening! On May 31, a team of LSM employees got to show off their green thumbs at The Nashville Food Project, an organization that grows, cooks, and shares food with people in need throughout Nashville. How does The Nashville Food Project work? The Nashville Food Projects allows […]
LSM Wins ‘Marketing Effectiveness: Campaign – Content Marketing’ Award
Thanks to our work with Brain Balance Achievement Centers, Local Search Masters won the ‘Marketing Effectiveness: Campaign – Content Marketing’ award at the 2018 Communicator Awards. We are excited that our Google advertising and user experience work was such a success! Founded in 1995 as an international awards program, the Communicator Awards recognize businesses who […]
LSMinute – ‘Business Description’ Section Added to Google My Business Listing
Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Google announced that business owners can now add a business description to your Google local listings directly within Google My Business. This section will show up to people who visit your Google My Business listing while on a mobile device. What […]
4 Ways To Use Facebook Messenger
4 Ways To Use Facebook Messenger By Cortney Stephens How Messenger Works Many businesses on Facebook are not taking full advantage of the Messenger platform. A lot of questions arise when talking about the Messenger platform. When should Messenger be used? What if I don’t have time to answer every message? Does Messenger even […]
LSMinute – Facebook Improves Business Insight Metrics
Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Facebook updated how they will measure organic reach of Facebook Business Pages so that they are more consistent with the way they calculate reach for ads. In a nutshell, they’re now providing us with a more precise way of measuring the organic […]
Clutch Recognizes LSM as a Top SEO Consultant – 2017
On November 30, 2017, Clutch announced Local Search Masters as one of the top search engine (SEO) consultants in the United States, Canada, and the United Kingdom. To determine its nominees, Clutch assesses agencies on over a dozen qualitative and quantitative factors. Being recognized by Clutch as a top SEO consultant means our services demonstrate […]