Thanks to our work with Brain Balance Achievement Centers, Local Search Masters won the ‘Marketing Effectiveness: Campaign – Content Marketing’ award at the 2018 Communicator Awards. We are excited that our Google advertising and user experience work was such a success! Founded in 1995 as an international awards program, the Communicator Awards recognize businesses who […]
LSMinute – ‘Business Description’ Section Added to Google My Business Listing
Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Google announced that business owners can now add a business description to your Google local listings directly within Google My Business. This section will show up to people who visit your Google My Business listing while on a mobile device. What […]
4 Ways To Use Facebook Messenger
4 Ways To Use Facebook Messenger By Cortney Stephens How Messenger Works Many businesses on Facebook are not taking full advantage of the Messenger platform. A lot of questions arise when talking about the Messenger platform. When should Messenger be used? What if I don’t have time to answer every message? Does Messenger even […]
LSMinute – Facebook Improves Business Insight Metrics
Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Facebook updated how they will measure organic reach of Facebook Business Pages so that they are more consistent with the way they calculate reach for ads. In a nutshell, they’re now providing us with a more precise way of measuring the organic […]
Clutch Recognizes LSM as a Top SEO Consultant – 2017
On November 30, 2017, Clutch announced Local Search Masters as one of the top search engine (SEO) consultants in the United States, Canada, and the United Kingdom. To determine its nominees, Clutch assesses agencies on over a dozen qualitative and quantitative factors. Being recognized by Clutch as a top SEO consultant means our services demonstrate […]
LSM Named Finalist at 2018 Best in Business Awards
On January 28, the Nashville Business Journal announced the finalists for the 2018 Best in Business Awards. Now in their 8th year, the awards use a panel of local judges to select which companies deserve this recognition based on profitability, employee engagement, and community involvement. For the 6th time in 7 years, we’ve been named […]
LSMinute – Google My Business Video Uploads Now Available to Business Owners
Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Google officially launched videos in the Google My Business Photos Dashboard last week. Businesses can upload videos (up to 30 seconds in length) for customers to view, and customers can upload videos for other customers to view. What This Means For You […]
Brand Voice: What You Need To Know
by: Dayna Lucio Your brand’s voice is what customers should hear whenever they encounter your brand, product, or service. Brand voice spans all content, including marketing material, social media channels, and even the in-store experience. Having a consistent, strong voice gives your brand a personality, sets you apart from competitors and builds connections with consumers. […]
Adapting Facebook Strategy for 2018 and Beyond
Adapting Facebook Strategy for 2018 and Beyond by: Leah Harrington Facebook’s one popular social platform: Facebook’s founder and CEO Mark Zuckerbuerg reported in August that over 2 billion people log into Facebook every month to connect with friends and family. According to Sprout Social, Facebook is one of the most obvious options for social research. […]
Organic Content in 2018: Dead or Still Thriving?
Organic Content in 2018: Dead or Still Thriving? by: Cortney Stephens As many of you have probably heard, Facebook is administering a new test in a few select countries where the Facebook news feed will be split into two separate feeds: one feed being an explore feed and the other being the news feed. The ‘new’ […]