LSM A Winner At 2018 Summit Creative Awards

Our work with Brain Balance Achievement Centers took home some hardware at the 2018 Summit Creative Awards. Our content development, user experience and Google advertising services drove a 370% reduction in cost per lead and a 437% increase in conversions for Brain Balance franchisees located across the United States. As a respected, international, industry-wide critique […]

How To Speak Facebook Pixel

The Facebook pixel has been around for a few years now, and marketers all over the world are taking advantage of its data. Thanks to the pixel, marketers are now able to better understand consumer behavior and use their learnings to deliver more relevant advertisements to these prospects. But let’s face it, marketers are NOT […]

Understanding GDPR

We’re sure you’ve been receiving privacy notices left and right about GDPR, but what is GDPR really? In 1995, the European Union (EU) adopted the Data Protection Directive – a mandate that regulated the way personal data was processed. Recently, the Data Protection Directive was replaced by the General Data Protection Regulation (GDPR). GDPR revamps […]

LSM Recognized at the Nashville Business Journal’s 2018 Small Business Awards

Local Search Masters was selected as an honoree for the Nashville Business Journal’s 2018 Small Business Awards, an award recognizing  small businesses making a big impact in the Nashville business community! Honorees undergo a rigorous judging process in which the judges analyze a variety of criteria, including revenue, marketing plans, employee growth, and overall strategy. […]

LSM Partners With Waze

Expanding Our Digital Advertising Platform To increase our clients’ exposure to potential customers, LSM has become a certified Waze partner. Through this partnership, we’ll have access to a Waze account manager who will support the optimization of our advertisements by providing us with strategies and assistance in creating complex campaigns, trainings, and more. “LSM is […]

LSM Volunteers at The Nashville Food Project

It’s Summer Thyme, And For LSM That Means Gardening! On May 31, a team of LSM employees got to show off their green thumbs at The Nashville Food Project, an organization that grows, cooks, and shares food with people in need throughout Nashville. How does The Nashville Food Project work? The Nashville Food Projects allows […]

LSM Wins ‘Marketing Effectiveness: Campaign – Content Marketing’ Award

Thanks to our work with Brain Balance Achievement Centers, Local Search Masters won the ‘Marketing Effectiveness: Campaign – Content Marketing’ award at the 2018 Communicator Awards. We are excited that our Google advertising and user experience work was such a success! Founded in 1995 as an international awards program, the Communicator Awards recognize businesses who […]

4 Ways To Use Facebook Messenger

How Messenger Works Many businesses on Facebook are not taking full advantage of the Messenger platform. A lot of questions arise when talking about the Messenger platform. When should Messenger be used? What if I don’t have time to answer every message? Does Messenger even make sense for my business? If you’re a business owner […]

LSMinute – Facebook Improves Business Insight Metrics

Take a minute to learn about what’s new in digital marketing! What Happened? Facebook updated how they will measure organic reach of Facebook Business Pages so that they are more consistent with the way they calculate reach for ads. In a nutshell, they’re now providing us with a more precise way of measuring the organic reach of […]