LSM Named Finalist at 2018 Best in Business Awards

On January 28, the Nashville Business Journal announced the finalists for the 2018 Best in Business Awards. Now in their 8th year, the awards use a panel of local judges to select which companies deserve this recognition based on profitability, employee engagement, and community involvement. For the 6th time in 7 years, we’ve been named […]

LSMinute – Google My Business Video Uploads Now Available to Business Owners

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Google officially launched videos in the Google My Business Photos Dashboard last week. Businesses can upload videos (up to 30 seconds in length) for customers to view, and customers can upload videos for other customers to view. What This Means For You […]

Brand Voice: What You Need To Know

by: Dayna Lucio  Your brand’s voice is what customers should hear whenever they encounter your brand, product, or service. Brand voice spans all content, including marketing material, social media channels, and even the in-store experience. Having a consistent, strong voice gives your brand a personality, sets you apart from competitors and builds connections with consumers. […]

Adapting Facebook Strategy for 2018 and Beyond

Adapting Facebook Strategy for 2018 and Beyond by: Leah Harrington Facebook’s one popular social platform: Facebook’s founder and CEO Mark Zuckerbuerg reported in August that over 2 billion people log into Facebook every month to connect with friends and family. According to Sprout Social, Facebook is one of the most obvious options for social research. […]

Organic Content in 2018: Dead or Still Thriving?

Organic Content in 2018: Dead or Still Thriving? by: Cortney Stephens As many of you have probably heard, Facebook is administering a new test in a few select countries where the Facebook news feed will be split into two separate feeds: one feed being an explore feed and the other being the news feed. The ‘new’ […]

Google Publishes Case Study About LSM’s Advertising

Last August, we were named the winner of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards! The award recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth. A perk of winning the award is Google publishing a formal case […]

LSMinute – Booking Buttons Available in Google My Business

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? LinkedIn announced a closed beta for testing video ads as Sponsored Content. This comes a few months after they enable native videos in the LinkedIn News Feed. It is expected to roll out to all advertisers by the first half of 2018. […]

LSMinute – LinkedIn Video Ads – Google Partners Summit 2017

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Users can record video directly from the LinkedIn app, or select video from their mobile galleries. Audience insights for uploaded videos include companies, locations, and titles of viewers. LinkedIn isn’t currently serving video ads, but they will sooner than later. What […]

Why UTM Codes are Important

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. The wonderful thing about UTM codes is that you can […]

LSMinute – LSM Wins Advertising Award From Google

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? We were named WINNER of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards, which recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth. What This Means […]