LSMinute – Booking Buttons Available in Google My Business

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? LinkedIn announced a closed beta for testing video ads as Sponsored Content. This comes a few months after they enable native videos in the LinkedIn News Feed. It is expected to roll out to all advertisers by the first half of 2018. […]

LSMinute – LinkedIn Video Ads – Google Partners Summit 2017

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Users can record video directly from the LinkedIn app, or select video from their mobile galleries. Audience insights for uploaded videos include companies, locations, and titles of viewers. LinkedIn isn’t currently serving video ads, but they will sooner than later. What […]

Why UTM Codes are Important

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. The wonderful thing about UTM codes is that you can […]

LSMinute – LSM Wins Advertising Award From Google

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? We were named WINNER of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards, which recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth. What This Means […]

LSMinute – Facebook Ads Are Becoming More Expensive

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Last month, Facebook CEO Mark Zuckerberg warned advertisers that Facebook is quickly running out of ad space. That doesn’t mean there’s no room for ads, this just means you’ll have to pay more for meaningful impressions. This same thing happened […]

LSMinute – Instagram Rolls Out “Stories” Ads to All Businesses

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Businesses now have the ability to advertise in Instagram’s Stories section. If you don’t know what Instagram Stories are, you can learn more about them here. Basically, they’re photos or videos you can post that will disappear after 24 hours; […]

LSMinute – Digital Drives Trillions in Offline Retail Spending

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? According to Forrester, $1.26 trillion of local retail sales were affected in some way by digital media in 2016. By 2021, Forrester’s expects that mobile devices alone will influence $1.4 trillion in local sales. Sweet sassy molassy! What This Means For […]

LSM Brings Christmas Joy to Local Day Care

During the 2016 holiday season, our team donated gifts to the students at Blessed Babies Learning Academy. The team contributed to a fund, matched 100 percent by Local Search Masters, to purchase puzzles, books, school supplies and Play-Doh. It took a few tries for “Santa” to make it over to the academy thanks to a little winter weather, but we […]

LSMinute – A Simpler Way to Monitor Social Interactions

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Facebook, Instagram, and Messenger merged into one inbox. Facebook pages now have access to all of their interactions in one convenient place. Whether you get a page comment, a Facebook message or an Instagram message, they all will appear in one […]

LSMinute – Are You Visible To Those Using Siri For Search?

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Digital Assistants such as Siri and Alexa have continually grown in use over the last year, with no signs of slowing down. Interestingly, we interact with digital assistants much differently than we do with traditional search queries. The majority of […]