LSMinute – Facebook Ads Are Becoming More Expensive

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Last month, Facebook CEO Mark Zuckerberg warned advertisers that Facebook is quickly running out of ad space. That doesn’t mean there’s no room for ads, this just means you’ll have to pay more for meaningful impressions. This same thing happened […]

LSMinute – Instagram Rolls Out “Stories” Ads to All Businesses

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Businesses now have the ability to advertise in Instagram’s Stories section. If you don’t know what Instagram Stories are, you can learn more about them here. Basically, they’re photos or videos you can post that will disappear after 24 hours; […]

LSMinute – Digital Drives Trillions in Offline Retail Spending

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? According to Forrester, $1.26 trillion of local retail sales were affected in some way by digital media in 2016. By 2021, Forrester’s expects that mobile devices alone will influence $1.4 trillion in local sales. Sweet sassy molassy! What This Means For […]

LSM Brings Christmas Joy to Local Day Care

During the 2016 holiday season, our team donated gifts to the students at Blessed Babies Learning Academy. The team contributed to a fund, matched 100 percent by Local Search Masters, to purchase puzzles, books, school supplies and Play-Doh. It took a few tries for “Santa” to make it over to the academy thanks to a little winter weather, but we […]

LSMinute – A Simpler Way to Monitor Social Interactions

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Facebook, Instagram, and Messenger merged into one inbox. Facebook pages now have access to all of their interactions in one convenient place. Whether you get a page comment, a Facebook message or an Instagram message, they all will appear in one […]

LSMinute – Are You Visible To Those Using Siri For Search?

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Digital Assistants such as Siri and Alexa have continually grown in use over the last year, with no signs of slowing down. Interestingly, we interact with digital assistants much differently than we do with traditional search queries. The majority of […]

LSMinute – Facebook Upgrades Advertising Platform

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened?  The social network is adding multiple new features to its advertising platform that will: Track whether your Facebook ads result in store visits and offline purchases. Let people navigate their way to your brand’s nearest store from within the ad itself. […]

LSM a Featured Speaker at Nashville Entrepreneur Center

LSM Speaks at Nashville Entrepreneur Center Local Search Masters was asked to be a featured speaker at the Nashville Entrepreneur Center‘s ongoing “How To Workshops,” a hands on training series taught by community mentors in order to help new companies and entrepreneurs learn specific business skills at a high level. Earlier this month, LSM’s Business Development […]

Do PPC Campaigns Affect Website Rankings?

Often times when speaking with folks about LSM’s services, I hear this question: “Will running PPC (pay-per-click) ads help my organic search rankings, and vice versa, does SEO help my paid advertising efforts?” The short answer to these questions is: directly, no. However, there are components of each of these scenarios that CAN affect the […]