Adapting Facebook Strategy for 2018 and Beyond

Adapting Facebook Strategy for 2018 and Beyond by: Leah Harrington Facebook’s one popular social platform: Facebook’s founder and CEO Mark Zuckerbuerg reported in August that over 2 billion people log into Facebook every month to connect with friends and family. According to Sprout Social, Facebook is one of the most obvious options for social research. […]

Organic Content in 2018: Dead or Still Thriving?

Organic Content in 2018: Dead or Still Thriving? by: Cortney Stephens As many of you have probably heard, Facebook is administering a new test in a few select countries where the Facebook news feed will be split into two separate feeds: one feed being an explore feed and the other being the news feed. The ‘new’ […]

Google Publishes Case Study About LSM’s Advertising

Last August, we were named the winner of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards! The award recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth. A perk of winning the award is Google publishing a formal […]

LSMinute – Booking Buttons Available in Google My Business

Take a minute to learn about what’s new in digital marketing! What Happened? LinkedIn announced a closed beta for testing video ads as Sponsored Content. This comes a few months after they enable native videos in the LinkedIn News Feed. It is expected to roll out to all advertisers by the first half of 2018. What This […]

LSMinute – LinkedIn Video Ads – Google Partners Summit 2017

Take a minute to learn about what’s new in digital marketing! What Happened? Users can record video directly from the LinkedIn app, or select video from their mobile galleries. Audience insights for uploaded videos include companies, locations, and titles of viewers. LinkedIn isn’t currently serving video ads, but they will sooner than later. What This Means […]

Why UTM Codes are Important

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. The wonderful thing about UTM codes is that you can […]

LSMinute – LSM Wins Advertising Award From Google

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? We were named WINNER of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards, which recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth. What This Means […]

LSMinute – Facebook Ads Are Becoming More Expensive

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Last month, Facebook CEO Mark Zuckerberg warned advertisers that Facebook is quickly running out of ad space. That doesn’t mean there’s no room for ads, this just means you’ll have to pay more for meaningful impressions. This same thing happened […]

LSMinute – Instagram Rolls Out “Stories” Ads to All Businesses

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? Businesses now have the ability to advertise in Instagram’s Stories section. If you don’t know what Instagram Stories are, you can learn more about them here. Basically, they’re photos or videos you can post that will disappear after 24 hours; […]

LSMinute – Digital Drives Trillions in Offline Retail Spending

Take a minute to learn about what’s new in digital marketing! ____ ____ What Happened? According to Forrester, $1.26 trillion of local retail sales were affected in some way by digital media in 2016. By 2021, Forrester’s expects that mobile devices alone will influence $1.4 trillion in local sales. Sweet sassy molassy! What This Means For […]