LSM Gives Guest Lecture at Jack C. Massey School of Business

– Dr. Kyle Huggins is an Assistant Professor of Marketing at Belmont University’s Jack C. Massey College of Business.  One of the graduate classes Dr. Huggins is teaching this semester, ‘Social Media Marketing” shows students how to promote businesses with social media and content marketing. Throughout the course of the semesters, students explore various marketing […]

What is an Ad Extension and How Can It Help Your Business?

Want to give your prospective customers more reasons to click on your ads? Ad extensions do just that.  These extra pieces of information – such as your business address, website or phone number – can be added to your pay-per-click ads to better serve your customers’ needs. Google and other search engines will tend to […]

4 Things We Learned At The Franchise Consumer Marketing Conference

A few weeks ago, we traveled to Atlanta for the Franchise Consumer Marketing Conference at the Intercontinental Hotel in Buckhead. Created by Franchise Update Media, the Franchise Consumer Marketing Conference is a two day event focusing on all aspects of franchise marketing. Many of the industry’s top experts are brought together to discuss everything from how […]

7 Simple, Informative Videos That Answer the Question, “What is SEO?”

First time hearing that weird acronym, SEO? Sure you’ve been told it stands for Search Engine Optimization, but who actually knows what that means? Don’t worry! SEO is easier to understand than you would think. I too struggled initially to understand what SEO actually meant before I started working at a search engine marketing agency. […]

10 Reasons Your Online Reputation Matters

What does a consumer learn about your business when they look for online reviews? Do you they see unsatisfied customers and an unengaged business or do they see a business that cares about each customer’s experience? More and more consumers are taking the time to research their purchasing decisions prior to via online reviews. As […]

SEO for Franchises – 3 Local SEO Tips for Franchise Systems

A quality organic search engine optimization (SEO) strategy is critical to most franchise systems’ ability to generate new business and brand awareness from the web. You shouldn’t need some sort of dubious statistic to illustrate the importance of organic search marketing, it should be common sense to anyone reading this article. This article highlights a few quick tips […]

LSM Volunteers at The Nashville Rescue Mission

Local Search Masters’ team members visited the Nashville Rescue Mission multiple times over the month of December to help pass out wholesome meals and good tidings. Check out this infographic to learn more about our experience at the Nashville Rescue Mission and how you can get involved with this terrific organization.

3 Ways to Ensure Franchise Portals Don’t Intercept Your Franchise Leads

– Optimize Your Management of Franchise Portals – The Web Reigns Supreme for Franchise Sales The Internet remains the king of franchise sales. According to the 2015 Annual Franchise Development Report, which analyzed 139 franchisors and a little over 36,000 units, the Internet is the leading source of franchise sales for the second year in […]

4 Reasons Why Remarketing is Important for Franchise Sales

Remarketing is quickly becoming the tool of choice for businesses looking to increase online conversions. An estimated 43 percent of companies are using some kind of remarketing tactic to bring back former website visitors. Applying these ideas to franchise recruitment marketing allows you to target prospective franchisees as they go through the research and decision-making process. What […]

Don’t Get Blocked: 6 Tips to Stay in Front of Consumers

According to a May 2015 report from the International Telecommunication Union (ITU), a specialized agency of the United Nations, nearly 3.2 billion people use the Internet worldwide; up from 738 million in 2000. How does one go about introducing all of these potential consumers to their brand? Through effective digital ad campaigns of course! Google’s […]