10 Reasons Your Online Reputation Matters

What does a consumer learn about your business when they look for online reviews? Do you they see unsatisfied customers and an unengaged business or do they see a business that cares about each customer’s experience? More and more consumers are taking the time to research their purchasing decisions prior to via online reviews. As […]

SEO for Franchises – 3 Local SEO Tips for Franchise Systems

A quality organic search engine optimization (SEO) strategy is critical to most franchise systems’ ability to generate new business and brand awareness from the web. You shouldn’t need some sort of dubious statistic to illustrate the importance of organic search marketing, it should be common sense to anyone reading this article. This article highlights a few quick tips […]

LSM Volunteers at The Nashville Rescue Mission

Local Search Masters’ team members visited the Nashville Rescue Mission multiple times over the month of December to help pass out wholesome meals and good tidings. Check out this infographic to learn more about our experience at the Nashville Rescue Mission and how you can get involved with this terrific organization.

3 Ways to Ensure Franchise Portals Don’t Intercept Your Franchise Leads

– Optimize Your Management of Franchise Portals – The Web Reigns Supreme for Franchise Sales The Internet remains the king of franchise sales. According to the 2015 Annual Franchise Development Report, which analyzed 139 franchisors and a little over 36,000 units, the Internet is the leading source of franchise sales for the second year in […]

4 Reasons Why Remarketing is Important for Franchise Sales

Remarketing is quickly becoming the tool of choice for businesses looking to increase online conversions. An estimated 43 percent of companies are using some kind of remarketing tactic to bring back former website visitors. Applying these ideas to franchise recruitment marketing allows you to target prospective franchisees as they go through the research and decision-making process. What […]

Don’t Get Blocked: 6 Tips to Stay in Front of Consumers

According to a May 2015 report from the International Telecommunication Union (ITU), a specialized agency of the United Nations, nearly 3.2 billion people use the Internet worldwide; up from 738 million in 2000. How does one go about introducing all of these potential consumers to their brand? Through effective digital ad campaigns of course! Google’s […]

LSM Volunteers at Hands on Nashville Day

On September 19th, part of team LSM participated in Hands on Nashville’s annual event, Hands on Nashville Day. The event is the city’s largest annual day of service benefitting Metro Nashville Public Schools, where hundreds of volunteers complete “done-in-a-day” improvement projects to create environments where students can be happy, healthy and ready to succeed! Here’s […]

7 Things We Learned From Google All-Stars Summit

What LSM Learned at Google All-Stars Summit We went, we saw, we Googled. This past week, Local Search Masters was invited to the Google Partners All Stars summit at Google HQ in Mountain View, California. Aside from ensuring that we made the pilgrimage to In-N-Out Burger and visiting the Google campus gift shop to stock […]

LSM Speaks at Woman’s Club of Nashville

The Nashville Chapter of the National Association of Women Business Owners (NAWBO) held their monthly luncheon on July 29, 2015 at the Woman’s Club of Nashville. The members in attendance were all local businesswomen interested in improving their businesses through digital marketing. NAWBO asked Matt Job, Chief Marketing Officer of Local Search Masters, to present at […]

LSM Named a 2015 Google Partners All Star

Local Search Masters a Google Partner All-Star For the second time in three years, Local Search Masters, has been named a Google Partners All-Star As part of the awards package for being an All-Star, LSM has received an all-expenses-paid invitation to Google’s All-Stars Summit at Google HQ in Mountain View, California. The summit will include […]