The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five teams in salary.
As a sports fan and a sportswriter, reading Moneyball changed the way I look at baseball like few other things have. Each week, I’ll try to do the same thing with SEO for you in this series, SEO MoneyBall, using some deeper statistics to give you a better look at how to improve your web presence. This week, I look at the tools Twitter provides businesses and people with to get a better look at their social media strategy.
Are your tweets getting the interaction and attention you want? If not, taking a look at your Twitter analytics page can reveal some insights into your social media presence and your followers.
Anyone can use the free analytics provided by the site by going here and signing into your Twitter account. From this page you can view your timeline activity, followers and website analytics.
In this section, you can see an overview of you last month on Twitter, with mentions, follows and unfollows in a handy graph format.
You can also see each of your tweets below that, with the amount of favorites, rewteets, replies and clicks that each post received. Looking at these stats can give you a good idea of which times of day receive the most interaction, as well as which topics your audience cares about.
The first thing you see in the Followers section is a graph of your follower count in the past year.
You also see a list of topics your followers are interested in, sorted by percentage. As you can see below, the followers of Local Search Masters are interested in business, leadership and (of course) SEO. Seeing the topics your followers interact with most often can help to shape your content or let you now that a new strategy in building an audience is needed.
There are other statistics on followers available within the analytics page as well. Gender and location can tell you a little more about your audience, while seeing who else your followers follow reveals even more insight about their interests. Again, use these to shape your message or reevaluate your strategies.
By adding a bit of code to your website’s index and linking it to your Twitter profile, analytics will let you see how many tweets have mentioned your website.
Other graphs in the section show how many clicks those links to your website have garnered. Looking at this can reveal strategies for getting more page views and conversions from social media.
Utilizing Twitter Analytics won’t do everything for you. It won’t miraculously allow you to drive interaction and clicks to your page, without putting in the work to implement the strategies you find. What it can do is give you a better view of you and your business. It can give you a better view of your audience, and what they like.
Use these statistics to evaluate and reevaluate your social media presence. Use them to improve your tweets and tailor them to your audience. Use them to formulate a strategy to build a more relevant audience. Knowledge is power, and Twitter Analytics can give you that power.
For more SEO Moneyball check out these posts!