SEO Moneyball: Bing has integrated image search with Pinterest. How can you take advantage?

Nashville SEO associate Jackson Martin's Moneyball image is shown, featuring a man on a baseball diamond.

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five teams in salary.

As a sports fan and a sportswriter, reading Moneyball changed the way I look at baseball like few other things have. Each week, I’ll try to do the same thing with SEO for you in this series, SEO MoneyBall, using some deeper statistics to give you a better look at how to improve your web presence. This week, I look at the evolving relationship between Bing and Pinterest, and how you can take advantage.

We’ve written before about why you should start taking Bing seriously. With all that information in mind, let’s take a look at a new feature of the search engine that you can take advantage of to leverage even more search traffic.

Now, whenever you search for images on Bing, related Pinterest boards will show up on the right side of the results page. This means that relevant Pinterest users will see a huge increase in views and followers simply by doing what they already do.

a screenshot of a Bing search results page for images of the Nashville Predators

“Lately, we’ve noticed that the most interesting pictures on the web are being collected by people, not computers,” the statement by Bing says. “On sites like Pinterest, passionate curators can build up a collection of ideas that shows off their unique style. We started to ask ourselves, what if we could have the best of both worlds, combining the power of algorithms with the taste and judgment of real people.”

The value to companies is obvious. By promoting products and interesting content, businesses can drive search traffic even more through image search than they already do. By continually utilizing Pinterest, companies generate free advertising that now can be searched by anyone, even people not on the social media site.

Bing had previously partnered with Pinterest in April with its “Pin to Pinterest” feature, which allows users to pin images to their boards directly from the search page.

The search engine has also merged search with social media before, incorporating Yelp! And Facebook into the front page of its search results.

Bing is always evolving, and staying up to date with its progress is a great way to dominate search traffic from the search engine. Having an engaging profile and interesting boards can only drive more traffic and conversions to your website.

 

For more SEO Moneyball check out these posts!

SEO Moneyball Series

SEO Moneyball: Don’t Ignore Bing

SEO Moneyball: Control the Conversation About Your Brand

SEO Moneyball: Don’t Ignore Bing

Nashville SEO associate Jackson Martin's Moneyball image is shown, featuring a man on a baseball diamond.

The goal of Moneyball is to get the best results out of the least money spent. In other words, Billy Beane viewed his baseball team as a business, looking to get the best value or ROI. Beane’s Oakland teams made the playoffs four straight years in the early 2000s despite being in the bottom five teams in salary.

As a sports fan and a sportswriter, reading Moneyball changed the way I look at baseball like few other things have. Each week, I’ll try to do the same thing with SEO for you in this series, SEO MoneyBall, using some deeper statistics to give you a better look at how to improve your web presence. This week, I look at why Google isn’t the only search engine you should focus on.

Oftentimes in the Search Engine Optimization business we only truly focus on one search engine. In fact, we should really call what we do “Google Optimization” because almost all the tricks and effort we put into optimizing websites is solely to optimize for Google.

This isn’t necessarily wrong: Google holds nearly 70% of the market share in search engines and has the widest variety of tools and extensions that companies can use to promote themselves, so it makes sense to focus the majority of time and effort on this search engine.

However, there is a sleeping giant and it has been gaining steam for quite some time now. Bing, backed by the corporate giant that is Microsoft, has worked its way up to a 17.9% market share and big things on the horizon.

George Fischer of Search Engine Watch also says of Bing, “Aggressive marketing and business decisions leading to increased market share are one reason to focus on Bing. Another is their unique demographics. According to Alexa, users age 45-65+ are over representing on Bing as compared with Google. This same age demographic is also the fastest growing on Facebook.”

Bing has also gone all-in on image search, showing tons of images on regular results pages. This gives companies an opportunity to easily rank and get conversions from Bing by being smart about optimizing images (i.e.,with the proper keywords in the alt. text).

The biggest reason to divert some of your focus to Bing, however, lies in this press release by Apple:

“Starting this fall with iOS 7, Bing will power Siri’s new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster.

Bing was designed from the outset to be a great place for web search, helping customers quickly find what they are looking for and get more out of search. We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod touch.

Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall.”

That’s right, everyone on Apple iOS 7 will by default use Bing as their primary search engine. This means that Bing is set to skyrocket its market share starting this fall.

In particular, businesses that rely on location-based searches will benefit immensely from Apple using Bing, as many of these iOS 7 searches will be looking for a restaurant, gas station, or other nearby place.

Where you can take advantage of Bing in places Google doesn’t go is social media. Bing search integrates with Facebook, Twitter, Yelp, and Klout on its results page. Having a large following and good Yelp reviews can send your business to the top, and help you take advantage of the incoming volume of iOS 7 searches.

A Screen Shot of a Bing search results page about Local Search Masters in Nashville, Tennessee.

 

To rank higher on Bing, especially in location-based searches, pay attention to your social media. Update all channels regularly, and manage your Yelp reviews. Having an active social media presence can mean the difference between getting thousands of hits from iOS 7 Siri searches in the fall and missing out completely.

Jackson on Google+

Gotta have more SEO Moneyball? Check out these posts for more!

SEO Moneyball Series

SEO Moneyball: Bing has Integrated Image Search with Pinterest. How Can You Take Advantage?

SEO Moneyball: Mobile Browsing is Up. How Do You Take Advantage?

Google to Pay Apple $1 Billion for Search Rights

According to a recent report from Morgan Stanley, it might cost Google a small fortune (though what’s a small fortune when you’re a tech giant?) to remain the default search engine on iOS devices past the year 2014. This figure is up significantly since 2009, when Google only forked over a pittance of $82 million for the right to be the first choice on Apple products.

With rumors of a ten-figure payout to Apple, many at Google are worried that they won’t be able to afford enough paint to keep the place looking like a high-tech pre-school.

The report suggests that the price has increased so much due to the fact that the deal is tied in some fashion to iOS unit sales. The more iPhones, iPads, and iPad minis that Apple sells, the more valuable the privilege of being the default search engine on these devices becomes.

Another reason for the price hike has to be an increase in competition. Yandex, the Russian search engine, continues to grow, as does Baidu, the Chinese service that recently signed a deal with Bing. Speaking of Bing, Microsoft’s answer to Google is already the default search engine for Kindle Fires and Blackberry devices.

Who’s going to come out on top? Could Apple eventually shut out Google (which, by the way, is completely out of the world’s largest Internet market, China), and how much would it matter? We’ll have to wait and see. For now, at least Google finally seems to have some actual competition.

James on Google+