Clutch Recognizes LSM as a Top SEO Consultant – 2017

On November 30, 2017, Clutch announced Local Search Masters as one of the top search engine (SEO) consultants in the United States, Canada, and the United Kingdom. To determine its nominees, Clutch assesses agencies on over a dozen qualitative and quantitative factors. Being recognized by Clutch as a top SEO consultant means our services demonstrate excellence in digital marketing and design.

“Digital marketing is changing rapidly,” said Clutch Analyst Ilse Heine. “As consumer behavior changes and technology advances, businesses have to consider more factors. For example, without a strong organic and paid search strategy, content won’t be found by online users. Each element connects to the other, and these high-performing agencies prove that they not only are experts in their specific practice but also have a clear understanding of how their piece connects to a larger strategy.”

LSM is incredibly proud of Clutch’s acknowledgement, and we’re especially glad that our dedication to understanding and developing effective digital marketing strategies is helping multi-location businesses generate more leads and brand awareness.

Curious about partnering with LSM? Contact us today for a free consultation! Not curious? Maybe reviewing a few award-winning case studies will change your mind!

LSM Named Finalist at 2018 Best in Business Awards

On January 28, the Nashville Business Journal announced the finalists for the 2018 Best in Business Awards. Now in their 8th year, the awards use a panel of local judges to select which companies deserve this recognition based on profitability, employee engagement, and community involvement. For the 6th time in 7 years, we’ve been named a finalist among companies in the 26-100 employee category!

“We’re pumped to once again be apart of the Nashville Business Journal’s Best in Business Awards, and not just because of the delicious chicken lunch!” says CEO Trevor Emerson. “Receiving regular recognitions from the Business Journal was a goal of ours when we started 12 years ago, and to now have 6 nominations in is very satisfying.”

LSM recognized at 2015 Best in Business Awards

A chunk of our team looks forward to attending the 2018 Best in Business Award luncheon on March 8 where the category winners will be revealed. LSM is extremely proud of the nomination, and is thankful for all of our clients who‘ve given us the opportunity to partner with their brands and grow their bottom-line!

Interested in working with one of the best businesses in Nashville? Contact us today!

Brand Voice: What You Need To Know

by: Dayna Lucio 

Your brand’s voice is what customers should hear whenever they encounter your brand, product, or service. Brand voice spans all content, including marketing material, social media channels, and even the in-store experience. Having a consistent, strong voice gives your brand a personality, sets you apart from competitors and builds connections with consumers.  Essentially, it is the persona created for your brand that is conveyed in language, tone, and purpose. It’s what your brand is and what your brand isn’t put together in one unified voice.

Your brand voice is not a mission statement or a simple few-word tagline. It’s more than that.

  • It tells your brand’s story.
  • It defines the characteristics that make your brand stand out (i.e. gritty, tough, bold).
  • It creates authentic connections. Authenticity helps to build relationships between brands and their customers. You wouldn’t trust a person who you didn’t think was trustworthy or authentic, so why would you expect your customers to trust a brand that didn’t exude those same characteristics?

Think about the brands that you feel passionate about. Do they have strong personalities or voices that come to mind? Of course they do.

The message and tone of your brand is conveyed in the voice that is used throughout both internal and external communications, including:

  • Website Content
  • Employee Onboarding / Company Culture Documents
  • Marketing Materials (Brochures, Fliers, Ads)
  • Newsletters and blogs
  • Social Media Profiles

After you’ve found your brand voice, it’s important to use it as a guide for all content that is produced so that everything is consistent. Creating a guide for your brand allows you to easily outline the do’s and don’ts along with any other key elements so that everyone in the company is on the same page. Keeping your voice consistent across all media can help to build customer connections, tell stories, and make your brand stand out amongst others in a crowded industry.

*For additional information on brand voice and messaging, contact us today.