LSM Wins 2 MarCom Platinum Awards

LSM’s Wins Twice at 2019 MarCom Awards

Nashville, TN: The 2019 MarCom Awards have named LSM a Platinum winner in two categories!

–     ‘Strategic Communications – Dental Marketing‘ for our work with Dental Marketing & Management Group: ‘How LSM Increased Organic Website Traffic by 74%, Online Conversions by 51%, and Online Appointment Requests by 19% for a Growing Dental Support Organization’

–     ‘Strategic Communications – Digital Marketing‘ for our work with European Wax Center: ‘How LSM Increased YoY Website Actions by 105% and Online Reservations by 14% for the Nation’s Leading Hair Waxing Company.’

Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from professionals in a range of fields, including corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

MarCom’s Platinum Award is presented to those entries judged to be the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. There were over 6,500 entries from 20 countries in the MarCom Awards 2019 competition and only roughly 17 percent were chosen for this award. LSM is incredibly honored to be recognized by the MarCom Awards for our hard work in developing the best possible marketing campaigns for our clients.

About LSM

   A Premier Google Partner and Facebook Agency Partner, LSM drives revenue growth for multi-location businesses through user-friendly websites, scalable advertising campaigns, and proven search engine optimization, review management, and content marketing strategies. Our easy-to-use client reporting dashboard integrates with CRM & PMS systems to provide 24/7 access to key marketing analytics, including the origin and value of customers generated from our work. Founded in 2006, our culture inspires us to be bold in the strategies we employ and take pride in the results we produce. Contact LSM today and discover what we can achieve together!

 

 

LSM Wins Gold at the GlobalTrend Marketing Awards

LSM’s SEO Work Wins 2 GlobalTrend Marketing Awards

Nashville, TN: The 2019 GlobalTrend Marketing Awards have named LSM’s work with European Wax Center winner of the ‘SEO Campaign’ award! Plus, our web development and SEO work with DSO Dental Marketing & Management Group was awarded second place for the ‘Marketing Effectiveness’ award! 

The awards program is conducted by the IAA (International Awards Associates), an independent, international organization focused on creating a community of marketing creativity, effectiveness and excellence. Its judging process is designed to be impartial and free from outside influences by withholding both the names of the judges on its panel-faqs as well as the contestants’ names throughout the entire evaluation process. This anonymity shelters all involved from any vested interest which may attempt to influence the judges’ opinions or the judging process! Categories are judged by such considerations as:

  • Quality of copywriting (tone, voice, length, interest)
  • Appropriateness for the audience
  • Ease of navigation (Digital)
  • Visual appeal, effectiveness of imagery
  • Statistics measuring performance against goals
  • Effectiveness in achieving goals

LSM is proud of these achievements, and will continue to produce award winning digital marketing strategies for our clients!

Interested in learning more about our award-winning digital marketing work with these brands?

  • Click here for information on ‘How LSM Increased YoY Website Actions by 105% and Online Reservations by 14% for the Nation’s Leading Hair Waxing Company.’
  • Click here for information on ‘How LSM Increased Organic Website Traffic by 74%, Online Conversions by 51%, and Online Appointment Requests by 19% for a Multi-Location Dental Service Organization’

About LSM

A Premier Google Partner and Facebook Agency Partner, LSM drives revenue growth for multi-location businesses through user-friendly websites, scalable advertising campaigns, and proven search engine optimization, review management, and content marketing strategies. Our easy-to-use client reporting dashboard integrates with CRM & PMS systems to provide 24/7 access to key marketing analytics, including the origin and value of customers generated from our work. Founded in 2006, our culture inspires us to be bold in the strategies we employ and take pride in the results we produce. Contact LSM today and discover what we can achieve together!

LSM Wins Entrepreneur 360™ Award for 2nd Time

LSM Named to 2019 Entrepreneur 360™ List

For the second consecutive year, LSM has been identified as a real leader among entrepreneurs and received a listing on the 2019 Entrepreneur 360™ Ranking of the Best Privately-Owned Businesses in America, coming in at #234. Conducted by Entrepreneur Media, the Entrepreneur 360™ analysis uses a proprietary algorithm and other advanced analytics to calculate the most successful entrepreneurial companies in America. The algorithm is built on a balanced scorecard designed to measure the four pillars of entrepreneurialism—innovation, growth, leadership and impact.

Placement on the Entrepreneur 360™ list distinguishes LSM as an agency that has successfully grown over the years, with innovative tasks, exemplary company culture, and significant impact on surrounding communities.  LSM is honored to be recognized and will continue to work hard.

“Every entrepreneur knows that a healthy business isn’t just about growth. It’s about being well-rounded—growing your culture and your systems as strongly as you grow your revenue,” says Jason Feifer, editor in chief of Entrepreneur magazine. “That’s why we’re excited to celebrate these companies with our fifth annual Entrepreneur 360. The companies that make the ranking have pushed boundaries with their innovative ideas, fostered strong company cultures, impacted their communities for the better, strengthened their brand, and grown impressively as a result.”

About LSM

A Premier Google Partner and Facebook Agency Partner, LSM drives revenue growth for multi-location businesses through user-friendly websites, scalable advertising campaigns, and proven search engine optimization, review management, and content marketing strategies. Our easy-to-use client reporting dashboard integrates with CRM & PMS systems to provide 24/7 access to key marketing analytics, including the origin and value of customers generated from our work. Founded in 2006, our culture inspires us to be bold in the strategies we employ and take pride in the results we produce. Contact LSM today and discover what we can achieve together!

LSM Wins WebAward for Third Consecutive Year

 

LSM Wins ‘Standard of Excellence’ Award

Nashville, TN: LSM’s proud to announce that the website platform we built for Dental Marketing & Management Group (DMMG) a dental support organization providing clinical and non-clinical services to 22 dental offices across 4 states, won the ‘Standard of Excellence’ Award at the 2019 WebAwards! This is the third year in a row that our work has been recognized for a WebAward!

Hosted by the Web Marketing Association, the WebAward Competition is the premier award recognition program for website developers and advertising agencies. Now in its 17th year, the WebAward program is the longest running annual website award competition in the world! Each site is assigned to three or more expert judges for evaluation.  The judges are notified of the mission statement and targeted audience for the website. They are not informed who submitted the entries or which categories the site is submitted into. The judges then reviews the website by assuming the role of a targeted user. After analyzing the site, they enter their results and record their observations and comments.

The website platform, combined with LSM’s search engine optimization services, helped DMMG increase YoY organic website traffic by 74% and online appointment requests by 19%!

Contact us if you’d like to learn more about how LSM’s website development and dental marketing services can help you drive new patients to your dental practice.

 

Google My Business Optimization Tactics

Google My Business (GMB) profiles are listings that let businesses manage how they appear on Google Search and Maps. These profiles are a quintessential element of an optimized digital marketing ecosystem because they contribute to:

  • First Impressions: They are the FIRST THING someone sees when they search on Google for your locations (i.e. “Massage Envy La Jolla” or “Amazing Lash Studio near me”).
  • SEO: According to the marketing analytics company Moz, GMB profiles account for 25.12% of the local SEO equation.

Recently, Google has implemented a series of upgrades to their GMB platform, and there will be many more to come! This infographic is designed to help your business capitalize on the features that exists today.

 

Google My Business Infographic Summary

 

Location Groups

  • Set up a location group (formerly known as ‘Business Accounts’) for your brand’s GMB profiles. This will provide the franchisor with the ability to add, verify/claim, and manage their network’s profiles, giving them a level of control over the content on the accounts, as well as the ability to delete accounts for closed locations and claim new locations without the need of a pesky postcard. 

 

Naming Convention

  • Use a consistent naming convention for your locations. The name of each location’s GMB profile should include a local indicator. For example, instead of having the same ‘TITLE Boxing Club’ listed for every location, they include local indicators such as “TITLE Boxing Club – Green Hills” and “TITLE Boxing Club – East Nashville.”
  • Bonus SEO Tip: When possible, consider including a keyword in your naming convention. Pop-A-Lock includes “Locksmiths” in their naming convention (example: “Pop-A-Lock Locksmiths of Phoenix”), improving their GMB profile’s rank on local locksmith-related searches.  

 

Categories

  • You have the option to choose one ‘Primary’ category and multiple ‘Secondary’ categories. Be sure to select relevant answers for all available category boxes, with the ‘Primary’ category being the most important one. 
  • Bonus SEO Tip: Consider mixing up your ‘Primary’ category over the course of the year. For example, An HVAC company could have ‘Heating Contractor’ as their primary category during the winter and Air Conditioner Repair Service’ in the summer.

 

Service Area

  • Service-based companies like locksmiths, plumbers, and electricians do not want to list their address on Google. By setting up a ‘Service Area’ in their listing, you can let customers (and Google’s algorithm) know all the specific cities you cover. 

 

Services / Menu

  • You want to submit and publish information related to your products and services. This is a terrific way to inform Google about the specific offerings your company provides, improving your chances of ranking highly on search queries related to those offerings. 

 

About

  • While the general messaging can be the same across your GMB profiles’ ‘About’ sections, be sure and make it unique to each location by including localized keywords (i.e. city, neighborhood, service area, local membership information), handicap accessibility information, and links to the locations’ Facebook page. 

 

Photos

  • Upload high-resolution photos of your business (interior, exterior, employees in action).
  • Bonus SEO Tip: These pictures are indexed by Google, so rename each picture file. For example, before you upload a picture named ‘8102.jpg’ to your GMB profile, change the file name to something like ‘Scenthound – West Palm Beach, FL – Dog Grooming.jpg.’ By doing so, Google better understands the content of your picture, helping the image to rank highly on image-based Google search queries related to each location in your franchise network. 

 

Hours of Operation

  • Ensure that your hours of operation are accurate at all times.  You can manually edit your listed HoH, and you can set up ‘special hours’ designed to highlight your hours of operation during major holidays. This can be done at a national level if you have a location group set up!

 

Posts

  • Promote special offers to potential customers via Google Posts. For example, LSM set up posts for TITLE Boxing Club highlighting kickboxing and fitness classes. Over a 12-week period, the posts generated 615 leads and $21k in new membership revenue!

 

Video

  • Repeat the same process mentioned in the ‘Photos’ section. 

 

Followers/Offers

  • Google recently introduced the ability to ‘follow’ GMB profiles. This is similar to how someone ‘Likes’ a Facebook Page and begins seeing posts published by that page. We suggest you encourage folks to follow your profile, and share offers directly with your followers to show how much you appreciate their loyalty. 

 

Results

  • Visit your GMB dashboard to review key metrics at national and local levels. Setting up proper UTM codes and conversion goals allows you to better understand the number of people viewing your GMB profiles and taking action (i.e. website visits, phone calls, direction requests, etc.).

 

GMB Case Study

  • LSM implemented much of what I just covered in European Wax Center’s SEO strategy. Using an apples-to-apples YoY comparison, our GMB optimization efforts generated a 108% increase in discovery searches, a 105% increase in website actions, a 46% increase in phone actions, and a 26% increase in total views.  

 

Conclusion

  • Optimizing your GMB ecosystem provides your business with better control over how your brand is displayed throughout your entire network, ensuring better first impressions, greater online visibility, and more new customer opportunities. Google continues to refine its GMB product (example: they’re beta testing a ‘Product Collection’ that gives businesses an option of listing their products along with a description, price, image, and call-to-action), so expect more features to be released over the coming 12-24 months. Have more questions about Google My Business? Contact LSM today!

LSM Wins Entrepreneur 360™ Award

LSM was recently listed at #240 in the 2018 Entrepreneur 360™ Ranking of the Best Privately-Owned Businesses in America. This recognition identifies small businesses all around the nation that are mastering the art and science of growing a business. This study, done by Entrepreneur Media, has been designed to provide a complex outlook of entrepreneurship today. Businesses were evaluated based on five metrics: impact, innovation, growth, leadership, and business valuation.

Placement on the Entrepreneur 360™ list distinguishes LSM as a business that has successfully grown over the years, with innovative tasks, exemplary company culture, and significant impact on surrounding communities. As a first time applicant, LSM is honored to be recognized and will continue to work hard.

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

LSM Dashboard Wins MarCom Platinum Award

The 2018 MarCom Awards have named LSM a Platinum Winner for our use of our proprietary client reporting dashboard technology with our franchise clients. Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from professionals in a range of fields, including corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity and resourcefulness. There were over 6,500 entries from 20 countries in the MarCom Awards 2018 competition and only roughly 17 percent were chosen for this award. LSM is incredibly honored to be recognized by the MarCom Awards for our hard work in developing the best possible reporting tool for our clients.

Creating a Scalable Reporting Platform for Multi-Location Businesses

When managing a multi-location business such as Massage Envy or TITLE Boxing Club, overseeing and managing lead tracking and reporting can become even more complex. Our proprietary dashboard technology makes it easy for our clients to understand the origin and lifetime value of customers generated from their web assets (i.e. websites, landing pages, online ads, and local listings), helping them to make informed decisions about their digital marketing strategy.

“We had tried a number of off-the-shelf reporting solutions, but nothing we tried had all of the integrations and features we needed,” said Jeff Siebach, LSM’s Chief Technology Officer, on the origin of LSM’s reporting dashboard. “By building our reporting platform internally, we can include KPIs from all of the tools we use, as well as directly communicate with our clients through the platform. We’re nimble and able to adapt to new technologies more quickly thanks to our fast-acting and brilliantly talented dev team.”

As General Manager of TITLE Boxing Club in Rockville, LSM client John Reber enjoys the heightened lead generation tracking capabilities of the LSM dashboard. “Prior to using this tool, I was tracking our prospects with a color coded spreadsheet to see where our lead generation was coming from. I absolutely love the dashboard… it’s very easy to use and the content it generates for you is super helpful in tracking where your dollars should be spent. Not only can see where your leads are coming from, you can see the money it’s generating for your business!”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

LSM Named Best of Industry Winner at 2018 WebAwards

The 2018 WebAwards recently named LSM the “Best Small Business Website” Winner! This award recognizes our website development work for our client, Pure Barre Chicago. Hosted by the Web Marketing Association, the WebAward Competition is the premier award recognition program for website developers and advertising agencies. At last year’s WebAwards, LSM won the “Small Business Standard of Excellence” Award, and we are even more ecstatic to be a winner this year.

Building an Effective Website

Our Pure Barre landing page stood out from other entries based on seven criteria: design, ease of use, copywriting, interactivity, use of technology, innovation, and content. Cait Rechel, Pure Barre Franchisee and President of the Chicago co-op said, “It’s been so easy working with LSM, and we’ve really appreciated their willingness and ability to make changes on the fly, specifically with the website in terms of the design and, of course, the data we receive from it is really great as well.”

If you’d like to learn more about what we can do for your business, contact us at (615) 387-9153.

LSM Cleans Out the Office


The Leaves Are Changing, But LSM Is Staying Green

This past August, the LSM team spent some time going around the office collecting a number of old flash drives, cords, and other electronic devices that were no longer in use. Not wanting to throw these items away and harm the environment, we decided to go on a recycling spree. We asked our team to contribute any plastic or electronic items they had around the office and at home to make sure we could have the greatest impact possible.

Why recycle electronic devices?

Since 2015, Metro Nashville has asked for businesses and residents to recycle their electronic waste. Electronic devices can contain materials and chemicals that are hazardous to the environment and can cause some pretty bad damage when thrown in the trash. Plus, many devices have components that can be reused, reducing the energy spent when manufacturing new electronic devices. We’re a pretty tech-heavy team, so we had a hefty pile of electronics that was growing with each passing month. We wanted to make sure that we disposed of our old electronics properly to avoid causing any harm to our community and to respect and follow Metro Nashville’s guidelines.

So what did LSM do?

Together, the LSM team gathered all the recyclable items from both our office and our homes. All packed up, we drove over to our neighborly Best Buy on Charlotte Ave, which has an electronics recycling center. We made sure to check with Metro Nashville’s Public Works Department first to ensure we had identified the proper location to recycle our devices.

Between all of our employees, we successfully recycled over 70 electronic items. We packed the recycling bins with so much stuff that they actually started to overflow! But we didn’t just stop there – we also made sure to recycle 75 more plastic bags and containers that we’d had hanging around the office. All in all, a pretty good haul. Check out our graphic below to learn more about how LSM keeps green.

Join LSM on our recycling mission!

While LSM is grateful for the recycling services offered by our local BestBuy, that’s not the only location around town where you can recycle your electronics. Visit Nashville.gov to learn more about electronic waste recycling and find your nearest drop-off location.

Google Names LSM A Finalist for Advertising Award

LSM was once again named a finalist for the ‘Growing Businesses Online Awardat the 2018 Google Premier Partner Awards. That means Google considers us and our fellow finalists to be high-performing leaders in digital marketing, product innovation, and client growth. Having won this award last year (we won the “Americas” category), we’re thrilled to be finalist for a second year in a row. A big congrats to our fellow finalists!

So, what have we done to get this far? Well, we showed Google a portfolio of how we helped one of our clients, L.A. Bikini, meet and exceed their expectations for online growth. An emerging beauty franchise, L.A. Bikini enlisted us as their full-service digital marketing agency in 2017, giving us oversight over their SEO, UX, Google Advertising and Facebook Advertising efforts. Our goal? Simple: generate more foot traffic to L.A. Bikini’s studios.

Teaching a Franchise to Optimize

To understand how best to strategize for growth, we performed a full audit of L.A. Bikini’s website, local listings, and previous digital campaigns. We came up with a 5-point strategy that included a simple, targeted Google AdWords campaign that would simultaneously benefit their site’s SEO standing and accomplish our two key objectives:

  1. Positioning their brand and unique sugaring services in front of more people online who are searching for hair removal services, or are demographically-accurate candidates for these services.
  2. Providing users with a better onsite experience that makes it easier for visitors to educate themselves on L.A. Bikini’s offering and convert them into new leads (appointments, memberships).

The results? In six months, organic conversions increased by 228% while paid cost per conversion decreased by 62%. Not too shabby.

Check out the video below or view our case study to learn more about our 5-part strategy to improve L.A. Bikini’s SEO standing and get them more leads.