LSMinute – Google+ Shutting Down – Google My Business Upgrades

Take a minute to learn about what’s new in digital marketing!

Google+ Shutting Down.  Google My Business = Future

What Happened?

  • Google is shutting down their failed Google+ network and focusing their attention on Google My Business (GMB). The most recent improvement to GMB is a follow button that appears on a business’ Google My Business listing (see GIF above). This button (in beta at the moment) allows people to ‘follow’ their favorite businesses and see their past/future Google posts.

What This Means For You

  • This is another example of how Google is transforming their Google My Business platform into a “one-stop shop” for users. Think about it….
    • SOCIAL = Google Posts, Google Follow & Google Q&A
    • PROMOTIONS = Google PPC & Display Ads
    • CUSTOMER FEEDBACK = Google Reviews
    • BUSINESS DIRECTORY = Google Local, Google My Business
    • DIRECTIONS = Google Maps

    We expect the ‘follower’ button to become another important component of GMB and, eventually, an SEO ranking factor (GMB accounts for approximately 25% of the local pack rankings).

Next Steps

  • We’re always optimizing our clients’ Google My Business listings with the latest updates (see our TITLE Boxing Club case study). We’ll be in touch with our clients on recommended action plans when this button officially launches to the public.

LSM Recognized at Google Premier Partner Awards

LSM’s work was recognized for the ‘Growing Businesses Online’ award at the 2018 Google Premier Partner Awards in NYC (we were a finalist this year after winning in 2017). Less than 1% of Google’s Partner agencies are recognized at the Premier Partner Awards, and LSM is the ONLY AGENCY IN THE WORLD to be honored for this award in two consecutive years! Cheers!

 

 

Client Testimonial

 

LSM showed us that Facebook’s lead generation campaigns work

Cait Rechel – Multi-Unit Owner – Pure Barre Chicago Co-Op

 

 

 

Win Tickets to Wimbledon 2019!

 

 

Click here to register for Wimbledon’s overseas ticket ballot. Winners receive the chance to purchase two seats at the 2019 tournament. Hurry because the deadline to enter is Dec 12th! Good luck!

 

 

The Power of Influence

instagram on iphone

It’s no secret that the buyer’s journey is constantly evolving. In order to truly create a connection to customers and leave a lasting impression, your brand needs to generate awareness and build trust with consumers in their target audience. Although word-of-mouth marketing is still important, as times continue to change many people are looking online to find the products that their peers or online community are using. In fact, Nielsen reports 92% of people trust recommendations from individuals—even if they don’t know them—over brands.

Building Awareness

instagram post man leaning on fence

Brand awareness is a necessity for most brands. Whether you’re an established franchise or a small business, it’s important to get exposed to the right customers. One of the ways to get in front of potential audiences is through a brand awareness campaign. This can be vital to an expansion into a new market, product launch, or just to keep your brand in the public eye.

Most brands don’t have the budget to partner with a celebrity,  however, finding micro-local influencers is an option that boasts well for most brands. By honing in on people who are active in the community and have an engaged online following, there is an opportunity for your brand to develop a content partnership that caters to the individual’s needs while ideally using their presence to reach their audience. This tactic not only helps to spread awareness, but it can position your brand in front of an audience by using a source they already know and trust.

Who is an Influencer?

An “influencer” is an individual or publication that may have influence over potential buyers in your target market or industry. This can include:

  • Local guides or publications
  • Individuals with a large social media following on Facebook or Instagram
  • Bloggers specific to your industry (Fitness, Beauty, Lifestyle)

instagram post girl standing

This person doesn’t have to be a celebrity. In many cases, these are individuals who are able to create content that is relevant and engaging to their audience. Whether it’s an Instagrammer who supports local businesses, someone who shares fitness tips, or even someone who does beauty tutorials on YouTube, Google has even found that 40% of millennials say that their favorite YouTuber understands them better than their friends (Google).

Benefits of Influencer Marketing

Why are more brands adding an influencer initiative to their marketing campaign?

  • By partnering with an individual or publication that their target consumers already trust, brands are able to share their message through authentic storytelling and content development.
  • Through a sponsored post, feature, event or giveaway, a brand’s message can seem less like a traditional advertising and more like organic content.
  • By finding the right influencer, your brand is able to get right in front of a specific target market that is already active and engaged.
  • Content produced by influencers can be utilized into a current content strategy and repurposed into blog posts, social posts, and email content.
  • There is a potential opportunity for building credible backlinks, which can positively impact SEO.

Do you think that an influencer marketing campaign might be beneficial for your brand to reach individuals on social media? Get in touch! Our team would love to discuss your needs.

 

 

How To Speak Facebook Pixel

Speak FB Pixel

 

 

 

The Facebook pixel has been around for a few years now, and marketers all over the world are taking advantage of its data. Thanks to the pixel, marketers are now able to better understand consumer behavior and use their learnings to deliver more relevant advertisements to these prospects.

But let’s face it, marketers are NOT web developers, and getting us to understand the back-end lingo of the Facebook pixel takes us a little longer than the IT department to learn. That’s why I’m here to walk you through how to speak the lingo and better understand what your agency and marketing partner means when words such as ‘lookalike audience’, ‘custom conversions’, and much more are mentioned.

 

Buzzwords, Buzzwords, And More Buzzwords

As a marketer (or anyone who is passionate about a topic), I tend to nerd out on marketing terms and not realize that I have completely lost and/or confused the person I’m talking to. To ease the confusion, I went ahead and created a quick cheat sheet of buzzwords marketers tend to use in conversation. For future conversations, any non-marketer will be able to nerd out and follow along:

  • First Party Data: information that your business owns that your marketer will build lookalike audiences off of (i.e. email lists).
  • Custom Audience:  an audience that will reach people who have a relationship with your business, whether they are existing customers or individuals who have interacted with your business on Facebook or other platforms.
  • Lookalike Audience: an audience built off of a custom audience to find new people on Facebook who are similar to your existing audiences.
  • Custom Conversion: a way to track and optimize for conversions without adding anything to your website’s existing Facebook pixel code (i.e. Lead, Purchase, Complete Registration, etc.).
  • Conversion Optimization: what custom conversion your ad campaign is set up to best perform for (i.e. “Lead” is your custom conversion so Facebook will optimize the ads to generate more “Lead” conversions).
  • Website Traffic: anyone who visited your website or took a specific action by using the pixel’s data.

 

1st Party Data Is King

With Facebook’s recent data crisis, your business’ first party data is more important now than ever before. Moving forward, Facebook is no longer holding itself accountable for 3rd party data sources. Now your marketing partner will solely depend on your first party data to better target ads to potential customers. If you leave with anything from reading this article, make sure to nurture your first party data by keeping your member lists updated and ensuring that your Facebook pixel is tracking all website data, conversion, abandoned cart and lead form submission that happens on your business’ site. Data can be overwhelming and intimidating, but understanding data will keep you and your business ahead of the curve!

LSMinute – ‘Business Description’ Section Added to Google My Business Listing

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • Google announced that business owners can now add a business description to your Google local listings directly within Google My Business. This section will show up to people who visit your Google My Business listing while on a mobile device.

What This Means For You

  • The business description is another place for you to tell potential customers why they should visit your business. Additionally, this new section will factor into Google’s ranking algorithms, so including keyword-rich content on your listing should positively influence your ranking in Google’s local search results.

Next Steps

  • Business owners need to upload a description of their business onto their Google My Business listing. Over the next month, we’ll be working with clients to set up a unique description for their listing(s). If you’d like to complete this business description section yourself, you can visit this link for instructions.


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What Happened?

  • Over the coming months, Google’s algorithm will begin to be based on a mobile-first experience. The rollout of this mobile-first indexing change began in late March.
What This Means For You
  • If your site is not mobile-friendly, then its organic rankings on Google will likely decline on searches that are being performed on a mobile device. Google said it would notify webmasters and site owners about this adjustment via messages in Google Search Console.
Next Steps
  • If your site is not mobile-friendly and a good amount of your traffic is coming from mobile devices, then it’s officially time you revamp your site. If you’d like to tackle this job yourself, then you can click here and see a list of best practices for mobile-first indexing. Need help optimizing your site for mobile devices? Contact us today.


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What Happened? 

  • Yelp announced that business owners have the ability to customize their ads, specifically which photos and reviews are presented in their campaigns.
What This Means For You
  • Taking advantage of this feature will improve your ads’ ability to stand out from competitors and will highlight the best Yelp-related content about your business. You can do it yourself, or you can use Yelp’s “auto-pilot” feature to run ads for you.

Next Steps
  • We’ve begun customizing our clients’ Yelp ad campaigns. If you’re running Yelp ads yourself, log in and determine which reviews and/or images you’d like to highlight in future advertising campaigns. If you’re interested in using LSM to run your Yelp ad campaigns, let us know.


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What Happened? 

  • Waze introduced Waze Local – map-based ads aimed mainly at small businesses. Waze, an app many people use to avoid road traffic, now has 100 million active users spending 11 hours per month on the app.
What This Means For You
  • There’s now a way to advertise your business on the Waze app.

Next Steps
  • Businesses who think their customers use the Waze app should consider advertising on their platform. LSM has already begun testing Waze ads with certain clients, and the initial results have been positive! Your account manager will reach out if they believe advertising on Waze is a viable lead generation tool for your business.


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LSM’s Chief Marketing Officer was asked to fly out to Google HQ in Mountain View and discuss, among other things, how local business owners can easily build backlinks to their microsite, a practice known as “offsite SEO” or “link building.” In a nutshell: more backlinks from credible, local, and/or industry-relevant websites = higher Google rankings.  Watch this 10 minute video and learn how to capture “low hanging fruit” backlinks while going about your day-to-day business development efforts.


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4 Ways To Use Facebook Messenger

4 Ways to Use Facebook Messenger

4 Ways To Use Facebook Messenger

By Cortney Stephens

 

How Messenger Works

Many businesses on Facebook are not taking full advantage of the Messenger platform. A lot of questions arise when talking about the Messenger platform. When should Messenger be used? What if I don’t have time to answer every message? Does Messenger even make sense for my business? If you’re a business owner who has been asking these questions, then you’ve found the right article, my friend. With over 1 billion users, you and your business should absolutely be on the Facebook Messenger platform, so we’re going to tell you about the best ways to use it.

As a refresher, the Messenger platform is primarily used to send messages (or Direct Messages/DMs, etc.), pictures, videos, and links to any individual who engages with your business’ Facebook page. Messages can be sent one-to-one or within groups, and you can even make calls or video chats from the Messenger app. Keeping our clients in mind, we have rounded up the 4 best ways to use the Messenger platform to help grow your business.

 

How to Use Messenger

1. Speak to Customers

4 Ways to Use Messenger

Messenger is most popularly used to address any questions, concerns, or complaints that a customer may have about your business. According to a survey conducted by Nielsen, 56% of people would rather message a business than call customer service. It’s important that your business is active on Messenger for the customers who choose to message a company versus picking up the phone to call. If you disregard or never see their question, you lose the opportunity for a potential customer (for obvious reasons). An important stat on your business’s Facebook page is response rate and response time. When a customer visits your page and looks to message you, they will find the response rate on the right-hand side and how long it normally takes you to respond to messages. The quicker the response time, the happier (and less anxious) the customer.

 

2. Automated Responses

Many businesses say they don’t have the time to manage messages on their Facebook page, but boy do we have options for you. With Facebook Messenger, you are able to set up automated messages to your customers. It’s crucial to set up automated messages on your Facebook page in order to stay engaged with your customers and ensure that you are not ignoring their questions or concerns. There are three types of automated messages within Messenger: instant replies, appointment reminders, and follow-up messages.

Instant replies are pre-built responses to anyone who messages your page. These automated messages are the perfect way to let customers know that you will get back to them as soon as possible. Be sure to include other ways they can contact you if the matter is more urgent, such as an email address or phone number.

If it makes sense for your business, you can send automatic appointment reminders 24 hours before an appointment time. Touchpoints like these help to keep your customers informed and it can go a long way in customer service.

Your business could also create automated follow-up messages. These are automatic messages sent to customers after an appointment encouraging them to book with you again or ask how their experience was. This is one of the easiest ways to promote recurring business or encourage customers to share their experience with a review.

 

3. Reach new customers on Messenger

Messenger on Facebook

Now that you know how to use the platform organically you can get more out of the platform. Thanks to Facebook’s advertising platform, it is now easier to get personal with potential customers through Messenger ads. Along with the Facebook news feed and Instagram, you can place your ads on the Messenger platform. One type of Messenger advertisement is click-to-messenger ads, which encourages potential customers to communicate with your business in a fast and convenient way and also raises awareness for your products and services.

Another way to use Messenger in your advertising strategy is through sponsored messages. Once you’ve developed conversations with customers, you can provide relevant content, updates, or promotions directly to the people your business is already talking to in Messenger. Keep in mind that you will need 500+ subscribers within Messenger in order to run these ads.

 

4. Integrate with Messenger

Many programs and softwares now allow you to integrate with the Messenger platform. Shopify and ManyChat are just a couple examples of programs you can connect to Messenger to give your customers a more engaging experience. Shopify’s Messenger integration makes it easy to communicate with customers who have made purchases by giving them automatic package and shipping updates. A customer can also browse and buy products directly through Messenger.

If you’re looking to add automatic messages on your Facebook page, you can update these by going to your business’s page > Settings > Messaging. With the recent Facebook and Cambridge Analytica data scandal, keep in mind that there will be no new bots or experiences added to the platform while Facebook’s Messenger Apps are under review. If you have any questions on Messenger or how you can properly optimize it for your business, don’t hesitate to reach out to us. Happy messaging!

LSMinute – Facebook Improves Business Insight Metrics

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • Facebook updated how they will measure organic reach of Facebook Business Pages so that they are more consistent with the way they calculate reach for ads. In a nutshell, they’re now providing us with a more precise way of measuring the organic reach of your posts  vs. the paid reach of your ads and boosted posts.

What This Means For You

  • It will make it easier for businesses and agencies to compare the results generated from your organic Facebook efforts (ex: posting a picture or video on your newsfeed) vs. your paid Facebook efforts (ex: a boosted post or lead-gen campaign), giving everyone a clearer picture on what activities are pushing the brand forward.

Next Steps

  • We look forward to reviewing Facebook’s revisions, analyzing the impact they have on your organic and paid reach metrics, and sharing our recommendations as we move forward.


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What Happened?

  • Google Chrome, the browser used to view about 58% of web pages, installed ad blockers that removed ads on approximately 42% of websites. Its goal is to rid the internet of websites “stuffed to the gills” with invasive ads, such as ads covering more than 30% of your phone screen or autoplay videos with sound.
What This Means For You
  • This is great news for the typical web user;  it’ll force websites to reduce the number of annoying ads it allows on their sites so that they can pass Google’s ad standards, including sites such as the LA Times, Forbes, and the Chicago Tribune. As a result, websites will load faster, and your phone’s battery will last longer! Expect Google to continue its fight toward removing invasive ads from the web.
Next Steps
  • No ads managed by LSM are affected by these changes. Our ads are have always been in-line with Google’s standards. However, if you’re also running invasive ads with another agency, reach out to them to see if any of your existing campaigns will be affected by these adjustments.


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What Happened? 

  • For the first time since 2014, search outpaced social in the percentage of overall traffic it delivered in 2017. In part, this is due to last year’s Facebook’s algorithm changes, which reduced the amount of spammy, clickbait headlines appearing in users’ news feeds.
What This Means For You
  • This reinforces the importance of having an SEO strategy in place for your business. People trust Google’s algorithm to provide them with the best answers to their queries, and the higher your content appears in the search results, the better chance you have of earning their click.

Next Steps
  • LSM will continue implementing our award-winning SEO services to optimize our clients’ websites and position them in front of people needing their products and services.


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As usual, LSM was on the road quite a bit during the last few months of the year. We attended client conventions, educational conferences, and a few award ceremonies. When we were actually in town, we took some time to give back to our local community. Watch this short video for a recap on LSM’s Q4 happenings.


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LSM was recognized by Nashville’s ‘Best in Business Awards’ for the sixth consecutive year! Hosted by the Nashville Business Journal, the awards use a panel of local judges to select which companies deserve the recognition based on profitability, employee engagement, and community involvement.


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LSMinute – LinkedIn Video Ads – Google Partners Summit 2017

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • Users can record video directly from the LinkedIn app, or select video from their mobile galleries. Audience insights for uploaded videos include companies, locations, and titles of viewers. LinkedIn isn’t currently serving video ads, but they will sooner than later.
What This Means For You
  • It’s easier to upload and share videos on LinkedIn, the highest ranking platform in digital trust, which is important given the rise of fake news. If you’re a franchise development executive, LinkedIn videos are a great way to promote your opportunity to franchisee candidates.
Next Steps
  • Think about some ways that your business can take advantage of this new LinkedIn video feature, your account manager will do the same! We’ll let you know when LinkedIn video ads become available.


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What Happened?

What This Means For You
  • This should reiterate the value of working with an established SEO agency; there are multiple elements to an effective search engine optimization strategy that puts your business ahead of the competition.
Next Steps
  • Remember to keep your account manager abreast of stuff your business participates in (ex: sponsoring an event or local sports team) so they can help you acquire new backlinks (an important SEO ranking factor). Need a refresher on what backlinks are and how to obtain a few  “low hanging fruit” backlink opportunities, watch this video we filmed at Google HQ!


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What Happened? 

  • We earned the opportunity to attend the Google Partners Summit in NYC last month. What made it even better was Google picking up our travel tab because we won the Google Premier Partner Award for ‘Growing Businesses Online!’
What This Means For You
  • We’ll apply learnings from the Summit into our clients’ Google ad campaigns. For example: location extensions, which have been available for search and display campaigns for awhile, are coming to YouTube. That means address/map location, hour, photos, call buttons and other information will soon be available for YouTube ads.

Next Steps
  • Nothing is needed on your end at the moment. Just know we’re working diligently to set your web presence up to succeed in the ever-evolving digital landscape.


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“Prior to using this tool, I was tracking our prospects with a color coded spreadsheet to see where our lead generation was coming from. I absolutely love the dashboard.  It’s very easy to use and the content it generates for you is super helpful in tracking where your dollars should be spent.  Not only can see where your leads are coming from, you can see the money it’s generating for your business!  Your Account Manager can also see this and give you their expert opinion as to what should be the focus of your media spend.” – John Reber, GM, TITLE Boxing Club – Rockville


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Local Search Masters’ SEO and Google Advertising work with a 120+ location franchise brand is a finalist for the ‘Best Local Search Marketing Initiative – SEM’ award at the 2017 Landy Awards (the “Golden Globes” of search engine marketing). Last month, our web development work earned the ‘Small Business Standard of Excellence’ Award at the at the 2017 WebAwards.

LSMinute – LSM Wins Advertising Award From Google

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • We were named WINNER of the ‘Growing Businesses Online Award’ in North America at the 2017 Google Premier Partner Awards, which recognizes the top-performing Google Premier Partner in North America for their contributions to digital marketing, product innovation, and client growth.
What This Means For You
  • Thought you might like knowing that Google thinks we’re doing an excellent job at marketing of our clients’ businesses on their search engine and display network.
Next Steps
  • We now have a chance to represent the Americas in the Global Premier Partner Awards held in New York City on September 28th. After that, onto the 2017 Facebook Awards!


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What Happened?

  • First, Facebook introduced ways for retailers to push people from Facebook into their physical locations. Now, they’re testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram, and Facebook’s Audience Network.
What This Means For You
  • In addition to serving ads on Facebook and Instagram to people who’ve physically visited your stores, this new feature helps businesses convert existing customer bases into audiences to target on Facebook. For example, a kids clothing store creates a custom audience of people who visited one of its locations in the past month, and filter that list with other Facebook targeting options like “parents with early school age children” to run campaigns that promote back to school shopping with an exclusive discount code for each audience. Pretty cool stuff!
Next Steps
  • We’ve been one of the Facebook Agency Partners testing the new feature out this summer.  We’ll be sure to connect with our clients about how to best utilize this new feature during monthly strategy sessions with their LSM account manager.


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What Happened? 

  • Earlier this summer, Google released the Google For Jobs initiative. As part of this initiative, they introduced a new feature in Search that will let people search LinkedIn, Monster, Facebook, and more sites all at once.
What This Means For You
  • As an employer, you’ll gain access to several free benefits with Google For Jobs. Any work you’ve done across internet job boards now improves your chances of earning a prominent place in the search results!

Next Steps
  • Ensure your job postings are optimized. A well-optimized job posting will not only increase the chances of your job opportunity being discovered on Google, it will motivate more applicants to contact you about the position!


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Facebook made another case study about our ability to conduct effective Facebook ad campaigns (they even highlighted it in their global newsletter!). In this instance, we created conversion-optimized ads for Current Meditation to encourage people to sign up for their free trial class, resulting in 5X more memberships compared to click-optimized ads.

LSMinute – Facebook Ads Are Becoming More Expensive

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • Last month, Facebook CEO Mark Zuckerberg warned advertisers that Facebook is quickly running out of ad space. That doesn’t mean there’s no room for ads, this just means you’ll have to pay more for meaningful impressions. This same thing happened with Google in 2009.
What This Means For You
  • For those of you running Facebook ads, you’ll likely need to increase your budget in order maintain current levels of success. For those not running Facebook ads, you should strongly consider them in the future since they make sense for a majority of businesses (as long as you know how to run a campaign well).
Next Steps
  • Expect your account manager to connect with you and discuss Facebook advertising for your respective business in more depth over your next few monthly strategy sessions.


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What Happened?

  • A recent study from eMarketer showed approximately 78% of total digital display ad budget (about $33 billion) is spent on programmatic ads. For those who don’t know what programmatic advertising is: essentially, it’s using artificial intelligence and real-time bidding to automate the decision-making process of media buying.
What This Means For You
  • Consider focusing more of your ad spend in programmatic digital display ads.  For a list of benefits of programmatic advertising, check out this link.
Next Steps
  • If you’re already using LSM to manage your programmatic ad campaigns, terrific. If not, your account manager will be in touch about testing out programmatic ad campaigns in the future (depending on your specific goals of course).


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What Happened? 

What This Means For You
  • If you’re a Director of Marketing, CMO or CEO overseeing your brand’s online marketing strategy, consider attending this annual conference. You’ll network with peers and learn about new marketing tactics/trends that make sense for your business to pilot.
Next Steps
  • Visit this site and check out the conference’s agenda and speakers in more depth. If you plan on attending, let us know and we’ll take you out to dinner!


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Facebook made another case study about our ability to conduct effective ad campaigns. In this example, we worked with Amazing Lash Studio to promote the grand opening of their new location in Eastvale. Our work increased sales by 35%, decreased cost per lead by 10% and resulted in a 4.8X return on ad spend. That makes us feel like dancing!

LSMinute – Instagram Rolls Out “Stories” Ads to All Businesses

Take a minute to learn about what’s new in digital marketing!


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What Happened?

  • Businesses now have the ability to advertise in Instagram’s Stories section. If you don’t know what Instagram Stories are, you can learn more about them here. Basically, they’re photos or videos you can post that will disappear after 24 hours; you’ll see Stories from people you follow in a bar at the top of your feed.
What This Means For You
  • More than 150 million Instagrammers watch and create Stories daily, and now your business has that chance to get in front of these folks on a regular basis with full-screen ads, meaning nothing can distract viewers from your sponsored content.
Next Steps
  • Read this article on why you should use Instagram Stories for your business. It should inspire you to allocate some precious marketing dollars toward a test campaign or two… or two hundred.
  • Let your account manager know if you’re interested in running ads on Instagram Stories and they’ll help you set them up.


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What Happened?

  • Facebook has rolled out Messenger Day which, in short, does most everything that someone can do on Snapchat. If it’s essentially a copy of Snapchat’s feature, then why is it an advantage for Facebook? The answer: Facebook’s massive user base (79% of internet users in the US have a Facebook account).
What This Means For You
  • Nothing just yet, but soon enough they’ll open up Messenger Day to businesses, which will provide you with the opportunity to post a “day” from Messenger into your Facebook Business page for all your fans to see.
Next Steps
  • Start thinking about what kinds of temporary, visual content (photos & short videos) your business can create and share via your Facebook Business Page. Your account manager will be thinking about this as well!


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What Happened? 

What This Means For You
  • Your “view” on social media trends, demographics and buyer habits is likely out-of-date, which could mean your idea of a quality social marketing campaign is stale too.
Next Steps
  • Read through these 47 social media statistics and then ask yourself “am I taking full advantage of social media marketing for my business?” Then, share your thoughts with your account manager, who already has an opinion on this matter.


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For the fifth time in six years, Local Search Masters was recognized by the Business Journal’s Best in Business Awards in the 26-100 employee category. Winners were selected by a panel of judges who looked at a variety of criteria such as profitability, community involvement, and workplace environment. We’d rather be six for six, but we’re okay with our .833 “batting average” that’ll earn us a spot on the All-Star team every season!