Expanding Our Digital Advertising Platform
To increase our clients’ exposure to potential customers, LSM has become a certified Waze partner. Through this partnership, we’ll have access to a Waze account manager who will support the optimization of our advertisements by providing us with strategies and assistance in creating complex campaigns, trainings, and more.
“LSM is ecstatic to be expanding our digital advertising platform capabilities to Waze,” says Leah Harrington, LSM’s Senior Director of Product Services. “It just makes sense in today’s mobile-driven world to be in the palms of our clients’ consumer base.”
About The Waze Platform
Waze’s community-based platform was created as a way of connecting drivers so that they could work together to deliver updates on driving conditions. As a better navigation tool, Waze provides users with accident reports, police traps, and other hazardous conditions.
The Waze app has become increasingly popular as over 80 million active users utilize the navigation app, and recently, Waze began giving businesses the opportunity to advertise on the app. This opportunity puts businesses in front of potential consumers, making those who advertise through Waze likely to gain more customers simply due to the fact that their information is in front of users moment they need it. Waze research shows that 51% of users chose one business over the other because the information provided was useful. With so many consumers valuing quick, helpful information, we believe that our Waze partnership will be another opportunity to increase certain clients’ visibility–especially that of restaurants, beauty franchises, and fitness facilities.
Justin Nabozna, LSM’s Waze representative, says, “Local Search Masters has done great work on Waze, and we’re excited to partner with LSM moving forward!”
We are excited to work with Waze to boost our clients’ brands on this platform. If you think that Waze may be a good option for your franchise, contact us today!