Founded in 2010, Amazing Lash Studio is a beauty services retailer focused on eyelash extensions. What began with a few studios in the Houston area has evolved into a 200+ location membership-model business, which makes ongoing eyelash services more affordable for its customers.
Franchise - Beauty
Successful grand opening in saturated marketplace
Peoria, Arizona
Amazing Lash Studio wanted to develop leads that would build a client base for its new studio opening in Peoria, Arizona, an area that already had a number of lash studios.
LSM created Facebook lead ads designed to get people signed up to attend the studio's grand opening for a chance to win a free, limited-time studio membership giveaway. People who clicked on the ad went to a form where they could enter their information to be added to the invite. To save customers from having to type in their information on their phone, the lead form auto-filled people’s contact information from their Facebook profiles.
LSM targeted women aged 22-65 who live near the studio. They also showed ads to a lookalike audience based on people who had previously submitted their information through the lead ads.
Studios were automatically informed of new leads via email. LSM followed up the submissions with an automated email. The studios also called the leads and nurtured them throughout the entire process, converting people who were interested in learning more about the brand into members.
leads generated prior to grand opening
in monthly recurring revenue generated by new members
more members gained in first month of campaign
You’ll never look back.