Founded in 1994, Brain Balance Achievement Centers provide non-medical, drug-free programs for kids with learning disabilities, such as ADHD, Dyslexia, and Asperger’s Syndrome. The brand now has more than 110 centers across the United States
Franchise - Child Care
Poor performance & ROI from Internet
100+ Locations
During a Google Analytics audit, LSM found that, while center microsites were seeing high traffic from Google Ads, the conversion rate was low at only .22%. This presented a tremendous opportunity for LSM to come in and make an immediate impact.
LSM created a custom landing page for each center, designed to overcome most of Brain Balance's website problems (slow page speed, lack of CTA's and shallow content).
LSM incorporated relevant, highly localized website copy into their Google ads' healines, descriptions, and sitelink extensions.
LSM A/B tested our landing pages against Brain Balance's microsites to evaluate the success of our strategy.
increase in online conversions
decrease in cost-per-lead
increase in page load speed
You’ll never look back.