The Objective: Increase Web Sessions, Total Users and New Users from Organic Sources

ComForCare Home Care franchisees needed to attract more users to their website in order to drive more client and caregiver leads into their marketing funnels.

The Solution

Website Optimization

To improve on-site SEO, LSM optimized ComForCare’s metadata to improve click-through rates, provided internal linking recommendations to drive users to relevant pages, and developed schema markup to improve search visibility. Additionally, LSM worked with franchisees to create unique FAQ pages with localized keywords and content for all locations to provide a better user experience. FAQ content focuses on common home care questions for potential clients and caregivers and unique location-specific questions (if provided).

Google My Business Optimization

LSM focused on optimizing Google My Business listings for all ComForCare franchisees. Our team increased the number of GMB posts per month while focusing on content discussing franchisee needs, which included caregiver recruitment and prospecting efforts. COVID-19 updates were utilized on profiles to help users find health & safety information. LSM also monitored profiles for inaccuracies and completeness, including adding services and selecting the proper "primary category."

Hear From The Client

  • “We have been more than satisfied with LSM's responsiveness and their proactive approach to finding solutions.”

    Allison Negri

    Franchisee, ComForCare
  • “We are very impressed and pleased with LSM. They know franchisor / franchisee concerns and needs. They have a great staff and are extremely organized and responsive.”

    Shannon Bellefleur

    Digital Marketing Director, ComForCare
  • “Using LSM was the first time we have used SEO for our web page so we did not know what to expect. The onboarding was fast & efficient and the monthly reports are easy to read. My account manager is friendly and informative to work with. Most importantly, the reports show upward trends month over month and more callers are finding us online.”

    Roger Hill

    Franchisee, ComForCare
  • We have been working with LSM since 2016. They are a true partner. We find them to be knowledgeable about not only the digital marketing space, but also the home care space--allowing them to offer us sound counsel.

    Melissa Morante

    CMO, ComForCare - Palm Beach Cluster

RESULTS

37.4%

more total users from organic sources than locations not working with LSM.

40.5%

more new users from organic sources than locations not working with LSM.

35.6%

more web sessions from organic sources than locations not working with LSM.

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