ComForCare Home Care franchisees needed to attract more users to their website in order to drive more client and caregiver leads into their marketing funnels.
To improve on-site SEO, LSM optimized ComForCare’s metadata to improve click-through rates, provided internal linking recommendations to drive users to relevant pages, and developed schema markup to improve search visibility. Additionally, LSM worked with franchisees to create unique FAQ pages with localized keywords and content for all locations to provide a better user experience. FAQ content focuses on common home care questions for potential clients and caregivers and unique location-specific questions (if provided).
LSM focused on optimizing Google My Business listings for all ComForCare franchisees. Our team increased the number of GMB posts per month while focusing on content discussing franchisee needs, which included caregiver recruitment and prospecting efforts. COVID-19 updates were utilized on profiles to help users find health & safety information. LSM also monitored profiles for inaccuracies and completeness, including adding services and selecting the proper "primary category."
more total users from organic sources than locations not working with LSM.
more new users from organic sources than locations not working with LSM.
more web sessions from organic sources than locations not working with LSM.
You’ll never look back.