ComForCare is a premier provider of private in-home care services for people of all ages. With over 200 locations in the United States and in Canada, they help make life easier for those coping with the challenges of aging, dealing with a chronic medical condition, or recovering from illness or injury.
Franchise - Assisted Living
Poor performance & ROI from Internet
The Objective: Increase Lead Volume
Help ComForCare franchisees generate more business from the web.
LSM audited and optimized each microsite for search and user experience, making it easier for people to connect with ComForCare about their in-home care services and career opportunities via phone and form submission.
LSM targeted a combination of 1) people between the ages of 40-70 who live in a market covered by ComForCare and 2) people located out of town but researching homecare provider solutions located within that specific market.
People vet homecare providers online by visiting their website and social media channels. LSM worked with ComForCare to setup a Parent-Child framework, allowing ComForCare's marketing team to easily manage, edit, and remove each location's Facebook page from a centralized location.
Hear From The Client
“We have been more than satisfied with LSM's responsiveness and their proactive approach to finding solutions.”
“I’ve been extremely happy with LSM. We’ve moved way up in the rankings AND I can tag specific employees and customers directly to their work."
“In 3 months LSM has been able to accomplish what no other company could! When I search for my business we are finally ranking on page 1 in key cities surrounding the Langhorne area. I am very pleased with the level of communication and service I receive from LSM.”
“The efforts of LSM have resulted in a worthwhile increase in leads from Facebook.”
“We are very impressed and pleased with LSM. They know franchisor / franchisee concerns and needs. They have a great staff and are extremely organized and responsive.”
Digital Marketing Director, ComForCare
“I have utilized their services for about a year now. They’re quick to respond, explain things to me I don’t understand and most importantly, help me to best optimize my online search results.”
“Using LSM was the first time we have used SEO for our web page so we did not know what to expect.
The onboarding was fast & efficient and the monthly reports are easy to read. My account manager is friendly and informative to work with. Most importantly, the reports show upward trends month over month and more callers are finding us online.”
"Thank you so much for walking me through the process of optimizing our websites, SEO and Google PPC, LSM! We have tried this with previous companies. Corporate suggested at a great cost but with no success. But with LSM, and specifically you, we now have a much better presence on Google, we are getting calls and inquiries for services and employment and we are seeing growth! Their consistent and great communications, follow up and hard work have made this a successful and pain free process for me! They are so wonderful to work with. I look forward to continuing our partnership! Thanks for all you do!"