European Wax Center needed to increase the amount of online reservations generated through Google's organic search results.
LSM audited European Wax Center’s location microsites and Google My Business listings. The audit revealed multiple opportunities for improvement.
LSM's optimization included such tasks as cleaning up 404 errors, updating canonical tags, adding unique, localized content onto centers’ microsites and ‘Google My Business listings,' creating and publishing Google Posts focused on promoting seasonal offers, updating the 'services,' 'primary category,' and 'secondary categories' listed on centers' Google My Business listings.
LSM tracked and measured key performance metrics such as ‘booked appointments,' driving directions,’ ‘phone calls,’ ‘website clicks,’ ‘map views’ and ‘search views’ at a national, regional, and individual-center level.
increase in discovery searches
increase in website actions
increase in organic, microsite-generated reservations
You’ll never look back.