The Objective:

While centers were temporarily closed during unprecedented times, LSM and EWC pivoted traditional digital media strategy to provide loyalists the opportunity to stay smooth at home with their line of face and body products.

The Solution

The Approach

Starting in March 2020, European Wax Center was able to quickly pivot their marketing objectives and push their line of products onto an online pop-up store. LSM proposed running shopping ads in order to focus on driving revenue and return on ad spend for EWC.

Hear From The Client

  • Our priority was to take care of our guests during these unprecedented times and during store closures. As guests continued to be able to visit our centers, they began asking about purchasing products online. The online pop-up store was a way to offer guests access to the products they love and use on a regular basis.

    Michelle DeVore

    VP, Customer Experience, European Wax Center





Return on Ad Spend


In Revenue

Discover what we can achieve together.

You’ll never look back.

  • This field is for validation purposes and should be left unchanged.