Heartland conducts a quarterly, non-branded campaign that promotes Invisalign® therapy services at its supported dental offices. They contracted LSM to improve campaign results.
LSM applied what they learned from evaluating Heartland's previous campaigns, focusing ad creative on product shots which had outperformed lifestyle-focused images. It also used a “Learn More” call-to-action button that had previously performed better than “Contact Us.”
To ensure its ads reached the right people, the LSM team targeted a range of audience groups. It targeted its link ads to Generation X men and women and millennials as well as parents with teenagers or preteens and people interested in oral care, braces, or Invisalign® therapy.
LSM used Custom Audiences to retarget ads to people who had already visited its Clear Smiles Week website.
increase in leads
decrease in cost-per-lead
customer satisfaction rate