L.A. Bikini needed to generate more customers for each of their locations and improve their ad campaigns' cost-per-conversion rates.
LSM added unique content onto each location's microsite, highlighting their local service area (i.e. neighborhood terminology and location specifics), waxing services and membership benefits.
LSM optimized each location's key local listings such as their Google My Business, Facebook, and Yelp profiles, enhancing the consistency of their brand's online footprint.
LSM used a combination of Google, Facebook, Instagram and remarketing ads to target women, between 18-54, who lived within the same zip codes as L.A. Bikini's current members.
Increase in organic conversions
Decrease in cost-per-PPC-conversion
Decrease in cost-per-click