The Objective: Cost-Effective Foot Traffic

L.A. Bikini needed to generate more customers for each of their locations and improve their ad campaigns' cost-per-conversion rates.

The Solution

Evergreen Content

LSM added unique content onto each location's microsite, highlighting their local service area (i.e. neighborhood terminology and location specifics), waxing services and membership benefits.

Local Listing Optimization

LSM optimized each location's key local listings such as their Google My Business, Facebook, and Yelp profiles, enhancing the consistency of their brand's online footprint.

Targeted Ads

LSM used a combination of Google, Facebook, Instagram and remarketing ads to target women, between 18-54, who lived within the same zip codes as L.A. Bikini's current members.

Hear From The Client

  • "It is easy to see how LSMs decisions and strategies help their clients achieve their goals. I am extremely impressed with how quickly they work, their attention to detail, and their constant efforts to understand my business and how it fits in the marketplace. I couldn't be happier with LSM's results for my business."

    Clay Haley

    CEO, L.A. Bikini

RESULTS

228%

Increase in organic conversions

62%

Decrease in cost-per-PPC-conversion

49%

Decrease in cost-per-click

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