October is historically a poor month for fitness studio signups, so Pure Barre contracted LSM to uncover ways to boost membership sales during the slow season.
LSM used Facebook lead ads to promote an open house and offer free classes to people who signed up to attend. When clicked, the ads automatically populated the contact form with people's Facebook profiles, making it easier for them to sign up.
To find members like its current customer base, LSM showed Pure Barre's ads to a 10% lookalike audience based on its existing members. The campaign also reached out to people who live near a studio, exclusing current members.
Studios were automatically informed of new leads via email, and reached out to these leads to schedule a time to come in during open house times. After leads tried a class, the sales staff followed up to encourage them to become members.
new leads in 13 days
of leads visited a studio
of leads purchased a membership