The Objective: Raise The Barre

October is historically a poor month for fitness studio signups, so Pure Barre contracted LSM to uncover ways to boost membership sales during the slow season.

The Solution

Campaign Design

LSM used Facebook lead ads to promote an open house and offer free classes to people who signed up to attend. When clicked, the ads automatically populated the contact form with people's Facebook profiles, making it easier for them to sign up.

Targeted Advertising

To find members like its current customer base, LSM showed Pure Barre's ads to a 10% lookalike audience based on its existing members. The campaign also reached out to people who live near a studio, excluding current members.

Lead-Follow Up

Studios were automatically informed of new leads via email, and reached out to these leads to schedule a time to come in during open house times. After leads tried a class, the sales staff followed up to encourage them to become members.

Hear From The Client

  • "It's been so easy working with LSM and we've really appreciated their willingness and ability to make changes on the fly, specifically with the website in terms of the design and of course the data we receive from it is really great as well."

    Cait Rechel

    franchisee , Pure Barre - Chicago Co-Op

RESULTS

724

new leads in 13 days

51%

of leads visited a studio

33%

of leads purchased a membership

Discover what we can achieve together.

You’ll never look back.

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