Tennessee Orthopedic Alliance [TOA] is an orthopedic surgery group with 20 locations and 50+ physicians throughout Middle TN. Their physicians offer a wide range of specialities, such as foot, ankle, hand, wrist, elbow, hip, spine, general orthopedics, and sports medicine.
Doctor - Multi-Location
Organic lead volume
20 locations
TOA needed their website to generate more leads for their 20 locations in Middle TN.
LSM added evergreen content onto TOA's speciality pages (i.e. spine center, physical therapy, joint replacement center).
LSM optimized each location's microsite for local search, adding keyword-optimized content about their services, physicians, and service areas
LSM built and claimed Google My Business listings for each location as well as for each TOA physician.
increase in organic sessions
increase in new organic sessions
in organic conversions
