The Objective:

Thompson Burton PLLC needed to generate higher lead volumes from its Google Search campaigns, and see a decrease in the overall cost/acquisition. After running ads for more than six years, campaigns had gone stale and conversion numbers dropped significantly. LSM was tasked with optimizing the client’s search campaigns, and find a new solution for generating leads.

The Solution

Google Smart Bidding

Thompson Burton, PLLC partnered with LSM to grow their clientele for their law firm--focusing on multi-level marketing, cybersecurity, and unemployment law through Google Search Ads. After years of campaigns focusing on Enhanced Cost Per Click initiatives, LSM decided to switch to Google Smart Bidding strategy of maximize conversions.

Landing Page Optimizations

LSM updated the existing Thompson Burton PLLC landing page to satisfy Google's content requirements for Search Ad campaigns, and improved the overall user experience to encourage form submissions.

Hear From The Client

  • “Lead generation in our industry can be a challenge, but LSM found a solution that truly worked for my business. Since Google Smart Bidding has been implemented, we’ve seen an increase in acquisition volume and quality, resulting in paying clients for the firm.”

    Kevin Thompson

    Founding Partner, Thompson Burton PLLC

RESULTS

1,122%

Increase in
Conversions

-91.2%

Decrease in
Cost-per-Conversion

344%

Return-on-Investment (ROI)

Discover what we can achieve together.

You’ll never look back.

  • This field is for validation purposes and should be left unchanged.