Thompson Burton PLLC is a full service law firm based in the quickly growing Cool Springs area of Nashville, Tennessee. The firm specializes in Cybersecurity Law, Direct Sales & MLM, Employment Law, Family Law, FDA Law, and Litigation & Dispute Resolution.
Law, Business, Litigation
Increase conversion volumes (form fills, phone calls) and quality with Google Search campaigns
Nashville, TN
Thompson Burton PLLC needed to generate higher lead volumes from its Google Search campaigns, and see a decrease in the overall cost/acquisition. After running ads for more than six years, campaigns had gone stale and conversion numbers dropped significantly. LSM was tasked with optimizing the client’s search campaigns, and find a new solution for generating leads.
Thompson Burton, PLLC partnered with LSM to grow their clientele for their law firm--focusing on multi-level marketing, cybersecurity, and unemployment law through Google Search Ads. After years of campaigns focusing on Enhanced Cost Per Click initiatives, LSM decided to switch to Google Smart Bidding strategy of maximize conversions.
LSM updated the existing Thompson Burton PLLC landing page to satisfy Google's content requirements for Search Ad campaigns, and improved the overall user experience to encourage form submissions.
Increase in
Conversions
Decrease in
Cost-per-Conversion
Return-on-Investment (ROI)
You’ll never look back.
