ComForCare is a premier provider of private in-home care services for people of all ages. With over 200 locations in the United States and in Canada, they help make life easier for those coping with the challenges of aging, dealing with a chronic medical condition, or recovering from illness or injury.


Franchise – Assisted Living


Generate more business for franchisees from the web.


200 locations

The Objective:

Increase the number of leads generated from existing advertising campaigns and increase monthly caregiver application requests.

The Solution

Website Optimization

LSM audited and optimized each microsite for search and user experience, making it easier for people to connect with ComForCare about their in-home care services and career opportunities via phone and form submission.

Targeted Advertising

LSM targeted a combination of:

  • People between the ages of 40-70 who live in a market covered by ComForCare
  • People located out of town but researching homecare provider solutions located within that specific market

Facebook Marketing

People vet homecare providers online by visiting their website and social media channels. LSM worked with ComForCare to set up a Parent-Child framework, allowing for ComForCare’s marketing team to easily manage, edit, and remove each location’s Facebook page from a centralized location.

Hear From A Client

“We have been more than satisfied with LSM’s responsiveness and their proactive approach to finding solutions.”
Allison Negri, Franchisee, ComForCare
“We are very impressed and pleased with LSM. They know franchisor / franchisee concerns and needs. They have a great staff and are extremely organized and responsive.”
Shannon Bellefleur, Digital Marketing Director, ComForCare
“Using LSM was the first time we have used SEO for our web page so we did not know what to expect. The onboarding was fast & efficient and the monthly reports are easy to read. My account manager is friendly and informative to work with. Most importantly, the reports show upward trends month over month and more callers are finding us online.”
Roger Hill, Franchisee, ComForCare
“We have been working with LSM since 2016. They are a true partner. We find them to be knowledgeable about not only the digital marketing space, but also the home care space–allowing them to offer us sound counsel.”
Melissa Morante, CMO, ComForCare - Palm Beach Cluster



Increase in web traffic


Increase in client leads


Increase in new caregiver applicants

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We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.