European Wax Center is the leader in the waxing service industry. With over 750 locations, European Wax Center is elevating the waxing experience through innovation and expertise.


Franchise, Salon


In unprecedented times, European Wax Center locations across the country were required to close their center doors.



The Objective:

While centers were temporarily closed during unprecedented times, LSM and EWC pivoted traditional digital media strategy to provide loyalists the opportunity to stay smooth at home with their line of face and body products.

The Solution

The Approach

Starting in March 2020, European Wax Center was able to quickly pivot their marketing objectives and push their line of products onto an online pop-up store. LSM proposed running shopping ads in order to focus on driving revenue and return on ad spend for EWC.

Hear From A Client

Our priority was to take care of our guests during these unprecedented times and during store closures. As guests continued to be able to visit our centers, they began asking about purchasing products online. The online pop-up store was a way to offer guests access to the products they love and use on a regular basis.
Michelle DeVore, VP, Customer Experience, European Wax Center





Return on Ad Spend


In Revenue

Download full case study →

Let’s create

something together.


We’re good at what we do, but don’t just take our word for it. From web design to national advertising campaigns, our team is passionate about the work that we do, and we have been recognized as leaders in the industry for it. See our recent awards and recognitions.