Founded in 2015, L.A. Bikini uses a cool, comfortable sugar paste designed to make body waxing pain-free. Today, L.A. Bikini is an emerging beauty franchise at the forefront of a generational shift in the way beautiful skin is achieved. They have eight locations open and 100+ territories sold and in development.


Franchise – Salon


Low-quality leads


8 locations

The Objective: Cost-Effective Foot Traffic

L.A. Bikini needed to generate more customers for each of their locations and improve their ad campaigns’ cost-per-conversion rates.

The Solution

Evergreen Content

LSM added unique content onto each location’s microsite, highlighting their local service area (i.e. neighborhood terminology and location specifics), waxing services, and membership benefits.

Local Listing Optimization

LSM optimized each location’s key local listings such as their Google My Business, Facebook, and Yelp profiles, enhancing the consistency of their brand’s online footprint.

Targeted Ads

LSM used a combination of Google, Facebook, Instagram, and remarketing ads to target women between 18-54 who lived within the same zip codes as L.A. Bikini’s current members.

Hear From A Client

“It is easy to see how LSMs decisions and strategies help their clients achieve their goals. I am extremely impressed with how quickly they work, their attention to detail, and their constant efforts to understand my business and how it fits in the marketplace. I couldn’t be happier with LSM’s results for my business.”
Clay Haley, CEO, L.A. Bikini



Increase in organic conversions


Decrease in cost-per-PPC-conversion


Decrease in cost-per-PPC-conversion

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