Tennessee Orthopedic Alliance [TOA] is an orthopedic surgery group with 20 locations and 50+ physicians throughout Middle TN. Their physicians offer a wide range of specialities, such as foot, ankle, hand, wrist, elbow, hip, spine, general orthopedics, and sports medicine.


Doctor – Multi-Location


Organic lead volume


20 locations

The Objective: Increase Lead Volume

TOA needed their website to generate more leads for their 20 locations in Middle TN.

The Solution

Services Content

LSM added evergreen content onto TOA’s speciality pages (i.e. spine center, physical therapy, joint replacement center).

Location Content

LSM optimized each location’s microsite for local search, adding keyword-optimized content about their services, physicians, and service areas.

Local Listing Optimization

LSM built and claimed Google My Business listings for each location as well as for each TOA physician.

Hear From A Client



increase in organic website sessions


increase in new organic sessions


in organic website conversions

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