Tennessee Orthopedic Alliance [TOA] is an orthopedic surgery group with 20 locations and 50+ physicians throughout Middle TN. Their physicians offer a wide range of specialities, such as foot, ankle, hand, wrist, elbow, hip, spine, general orthopedics, and sports medicine.

Industry

Doctor – Multi-Location

Challenge

Organic lead volume

Location

20 locations

The Objective: Increase Lead Volume

TOA needed their website to generate more leads for their 20 locations in Middle TN.

The Solution

Services Content

LSM added evergreen content onto TOA’s speciality pages (i.e. spine center, physical therapy, joint replacement center).

Location Content

LSM optimized each location’s microsite for local search, adding keyword-optimized content about their services, physicians, and service areas.

Local Listing Optimization

LSM built and claimed Google My Business listings for each location as well as for each TOA physician.

Hear From A Client

Results

31%

increase in organic website sessions

34%

increase in new organic sessions

63%

in organic website conversions

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Awards

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