Stories are Data with a Soul

People want to connect with businesses, but more importantly they want to connect with the people behind the logo in the business. Social media buzz words like “transparency,” “authentic,” and “engagement” may be overused but still apply. Before a connection is made IRL (in real life) it is very likely the first connection will take place in cyberspace first.

Have you put your best face forward?  Have you clearly articulated your story about the brand and everyone behind the brand? Today’s prospects are digitally savvy. They shop via the internet for products and services daily. Is what they see making the best first impression? If not, they WILL move on.

Utilizing Channels for Social Search

There are scores of social channels that lend themselves to generating qualified opportunities.

Before a brand can get on the radar of a customer, it is important to remember there is only one chance to make a good first impression. For each social channel used – it is essential to optimize the brand profile beginning with an eye popping cover image and/or avatar. The bio should humanize the brand; it should include contact/location information and a clear call to action.

Use each social channel to recruit customers. A few of the most popular social media channels include: Facebook, Twitter, Pinterest, LinkedIn and Google+.

It’s impossible for us to determine which channel is best suited for your brand. Conduct your own due diligence:

  • Who is your target market and where can you find them?
  • Will traffic increase to your website via the channel?
  • What resources are needed to build brand exposure?

Today we will focus on Google and one of the newest social platforms.


According to Business Insider: “The reasons behind Google Plus’s growth — it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex — are complex and tied to Google’s effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you’ve logged into the lot.”

Get creative with the available space of 2120 pixels wide by 1192 pixels high and create a cover that represents your brand.

Use Google Hangouts to create real time commercials to launch a product/service, conduct training, introduce new employees, chat with customers, and interview raving fans. The ability to record the hangout and publish to YouTube and share does not require expensive equipment.

Create and join communities. Join the Franchising community and search for communities related to your specific industry. Become an active member that consistently shares valuable information, connecting with members and expanding your local reach. Take the leap and create a community that meets the needs of your customers.

Building your business organically is not as difficult as you may think. Keep it simple but start today!



Deb Evans is a Certified Franchise Executive. Evans spent 16+ years with Computer Explorers, the nation’s leader in technology education as an instructor, franchisee, and CEO. As a franchisee Evans was recognized as Top Producer, Mentor of the Year (two years) and Franchisee of the Year. Evans specializes in franchise operations, franchisee relations, and social technology strategies.  Evans love of all things social led her to establish a popular BlogTalkRadio show, Social Geek Radio where she discusses the use of today’s social technologies on the Web and in franchising. Evans was the IFA Task Force Chair for FranCamp, IFA Digital Marketing and Technology Best Practices Conference. Evans is Houston’s Franchise Business Network Chair and serves on the IFA Marketing and Technology Committee as well as the Women Franchise Network Committee. Evans is a regular presenter at the IFA convention, franchise brand conferences and regional meetings.