Privacy Policy
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you complete a form submission through the Site, we collect certain information from you, including your name, email address, and phone number. We refer to this information as “Customer Information.”
When we refer to “Personal Information” in this Privacy Policy, we are talking both about Device Information and Customer Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Customer Information that we collect generally to communicate with you and provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
Cookies
We share your Personal Information with third parties to help us use your Personal Information, as described above. Our Website uses “Google Analytics” to collect information about the use of our Website. Google Analytics collects information such as how often users visit our Site, what pages they visit when they do so, and what other sites they used prior to coming to our Site. We use the information we get from Google Analytics to improve our Website, services and products. Google Analytics collects only the IP address assigned to you on the date you visit our Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Site is restricted by the Google Analytics Terms of Use: http://www.google.com/analytics/terms/us.html. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you fill out a form through this site, we will maintain your Customer Information for our records unless and until you ask us to delete this information.
OTHER WEBSITES
Our Website may contain links to other websites. You understand that these websites are not under our control and are not subject to our Privacy Policy. These websites will likely have their own privacy policies, and we urge you to read those policies before using them. We have no responsibility for these websites and provide links to them solely for your convenience. You acknowledge that your use and access of these other websites is solely at your own risk. It is your responsibility to check the privacy policies of these other websites to see how they treat your personal information.
DIGITAL ADVERTISING DATA
Customers may retain LSM to manage their brands’ SEM on a variety of PPC, programmatic and social platforms. This includes creating and optimizing campaigns, as well as monitoring paid advertising performance and ad spend. To accurately invoice our customers for SEM services rendered, we ingest campaign name and ad spend data from Google Ads API and Facebook API into our internal accounting system, Insight. This system is only accessible by select LSM staff members on our internal network and is not available to the public or any of our customers. This data will never be shared or sold. LSM is in compliance with all terms of use and user data policies with Google, Facebook and all other digital advertising platforms that we utilize.
- LSM Insight’s use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
- LSM Insight’s use of information received from Facebook APIs will adhere to Facebook API Services User Data Policy, including the Limited Use requirements.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at bizdev@lsm.com or by mail using the details provided below:
LSM
310 Seven Springs Way,
Suite #150
Brentwood, TN 372027
