The Nashville Chapter of the National Association of Women Business Owners (NAWBO) held their monthly luncheon on July 29, 2015 at the Woman’s Club of Nashville. The members in attendance were all local businesswomen interested in improving their businesses through digital marketing.

NAWBO asked Matt Job, Chief Marketing Officer of Local Search Masters, to present at this meeting on various aspects of digital marketing. Matt explained the importance of search engine marketing and search engine optimization, while allowing room for questions and discussion among the audience. Some topics he covered were:

  1. Why businesses should consider investing in organic SEO
  2. The importance of SEO optimization for websites to increase their rankings on  important, non-branded search queries
  3. A rundown of Google’s search engine result pages (SERPs) and how the format alters across devices and search queries (mobile vs. desktop, organic vs. paid)

The presentation ended with a workshop of which the audience participated in a group activity that asked to recall important points that Matt touched upon previously. The helpful presentation provided these women with a basic foundation of digital marketing skills that they can now use to improve their businesses’ online presence.

We really appreciate NAWBO for inviting LSM to this workshop and for providing a great community for these dedicated businesswomen to expand their businesses. To learn more about the Nashville Chapter of NAWBO, please visit:

About Local Search Masters

Local Search Masters (LSM) is a digital marketing agency located in Nashville, TN that specializes in organic SEO, local search marketing, paid-per-click advertising, social media management, online reputation management, and franchise development marketing for franchise systems, local businesses and large corporations with multiple locations. For additional information about our agency, contact us today!