Now that some states are issuing orders to open back up for business, there are still many unknowns in what this “new normal” will look like across the United States. For many organizations, franchise operations have been going out of business or have been forced to temporarily shut down in response to the Coronavirus pandemic. As you make the decision to reopen your business, here are some important steps to take.
1. Update your local listings.
Reopening your business would be difficult without ensuring that your local listing information is correct. Take the time to update listings for your location(s) with up-to-date, accurate business information, including your:
- Hours of operations
- Phone number
- Business description
Ensuring that your local listing(s) are correct will make it easier for customers to find you online. This will also increase your chances of ranking higher for searches within your trade area!
2. Promote safety and sanitation precautions.
Be sure that your operation adheres to current CDC guidelines, and inform customers how your business will follow these protocols as you reopen.
Take advantage of every opportunity that you have as a business to communicate the steps you’re taking to ensure a safe work environment for your employees and customers. This should be displayed on your website, included within your blog posts and newsletters, and communicated through your social media outlets. Showing sincerity with your customers can go a long way since many people are seeking reassurance during this time.
3. Determine if you’re eligible to receive financial assistance for digital advertising.
Your business may be able to receive financial assistance, depending on your previous advertising activity and other circumstances. Google announced that it will be providing $340 million in ad credits to small and medium-sized businesses, which can be utilized through the end of this year. Similarly, Facebook is extending $40 million in grants to 10,000 small business owners across the country.
4. Show how you’re stepping up as an organization.
Find ways that your organization can step up and do its part. This could include a promotional discount to first responders or a percentage of proceeds given to a local charity within your community. This is the time to show your customers that you understand what they’re going through and that you’re here to support them.
5. Utilize this moment to strengthen customer relationships and reward brand loyalty.
It’s a rare moment in life to be universally impacted by one event. As a result of the conditions everyone is facing due to COVID-19, interacting with those around us makes us feel a stronger sense of unity. Use this opportunity to show your appreciation and gratitude to your customers, and remind them that you’re both in this fight together!
Need Help With Your Reopening Strategy? LSM Can Help!
LSM understands that everyone has been affected by the COVID-19 pandemic, and we’re more than happy to help you plan and implement the best strategies for your business as you reopen. Our franchise marketing solutions can help businesses reach their target audience effectively with the right messaging at the right time. From targeted digital advertising to local search, our digital marketing agency is here to help you dive deeper into your reopening strategy. Contact us today to discover how we can support your business during this time or download our reopening checklist for more information on what your business can be doing to prepare for when your doors open.