In Design, Less is More: 6 Simplistic Ways to Enhance Your Creative Strategy

What Is Minimalist Design? With roots going back to 18th century Zen philosophy values and principles, minimalist art has influenced nearly all forms of creative expression from the fine arts to architecture, and even graphic design. This classic and timeless art style is not only aesthetically pleasing, but also functional and attention-grabbing. In terms of […]

The Role of A/B Testing in Your Marketing Strategy

A/B testing allows marketers to make data-driven decisions regarding their campaign objectives, creative assets, social media scheduling, website optimization, and other pieces of their marketing strategies. By performing A/B testing, marketers can efficiently allocate their resources to drive the most effective results. Keep reading to learn more about this tried and true method to enhance […]

LSM Wins Platinum and Gold in dotCOMM Awards

  Our digital marketing agency is excited to announce that LSM received two mentions in the dotCOMM Awards 2020 competition! Every year, dotCOMM Awards recognizes excellence in web creativity and digital communication through an international competition with entries coming from all sectors. This year, LSM won Gold in Website/Professional Service for Improved User-Experience and Content […]

Growth of Zero Click Search

What Is a Zero Click Search? Zero click searches are when an answer to a search query is displayed at the top of the search engine results page (SERP) so that the user doesn’t have to click further into a website to complete the search. Currently, more than 50% of Google searches end without an […]

Programmatic Advertising 101

The digital advertising landscape is ever-changing and constantly adapting to new technologies. Programmatic advertising is a trending topic in digital marketing right now, and it isn’t hard to understand why. This type of advertising allows agencies to use data-driven insights to reach the most relevant customers. In this blog, we’ll dive into the basics and […]

Understanding Keyword Match Types

As many digital marketers know, keywords are the centralized targeting tool for Google Search campaigns. Campaigns are built around keyword strategies focusing on different parts of the sales funnel, and keyword match types can represent different parts of the funnel.     Keyword Match Type Categories 1. Broad Match Broad match types are treated as […]

Understanding Where Your Target Audience is Consuming Media

  With countless online media platforms and billions of people consuming content, it can be difficult to break through the noise and communicate your message effectively. Understanding where your target audience is spending their time allows you to narrow in on where you need to focus your marketing efforts and advertising budget. As your audience […]

Small but Powerful Opportunities for Website Optimization

  Website optimization can be intimidating. However, by making small tweaks and updates you can improve the overall internal and external quality of your site. First, it is important to optimize your website for conversions and also for search engines such as Google. This will not only provide a great user experience (UX) but will […]

Website Page Speed Optimization Guide

  Website page speed is a critical component of web performance. It can make or break a user’s experience on your website as well as impact conversion rates and sales. Page speed is so important that the first five seconds of a page’s load time has the highest impact on conversion rates! To learn more […]

COVID-19 Google Search Trends: How Changes in Online Demand Can Impact Your Business

By: Melissa Fennell Court, Director of Account Services at LSM The COVID-19 pandemic has shaken up our economic infrastructure in many ways–some of which we won’t even discover for months or even years. Businesses in every industry have been impacted by this unprecedented societal disruption. That’s why now more than ever, it’s critical for business […]