Industry Trends & Updates

Move over Millennials, a new generation is coming of age and traditional advertising won’t do. Generation Z holds different [...]

‘Tis the season of coupons and promos, and Google is planning to launch new shopping features just in time [...]

Just as the world is settling into life “after” the COVID-19 pandemic, another crisis has taken over the United [...]

Media consumption trends are ever-changing, so it is vital for advertisers to stay on top of the best ways [...]

If you are wondering about your local business’ online reputation, improving your ranking in the SERPs, and ways you [...]

Third-party cookies will no longer be supported on Google by late 2023. There has been a lot of discussion [...]

On May 24th, LSM tuned in to Google Marketing Live 2022 along with digital marketers across the globe. Throughout the [...]

The newest addition to social media marketing is here, and no, it’s not a witty video. LinkedIn is taking [...]

Nothing takes the place of well-written, engaging content. Developing creative content that captures your intended audience is a large [...]

According to Search Engine Watch, search equity is the ability of a site to compete at some level of [...]

Delivering engaging search ads is a crucial part of successful advertising on Google. One way to help ads stand [...]