Growth of Zero Click Search

What Is a Zero Click Search? Zero click searches are when an answer to a search query is displayed at the top of the search engine results page (SERP) so that the user doesn’t have to click further into a website to complete the search. Currently, more than 50% of Google searches end without an […]

Programmatic Advertising 101

The digital advertising landscape is ever-changing and constantly adapting to new technologies. Programmatic advertising is a trending topic in digital marketing right now, and it isn’t hard to understand why. This type of advertising allows agencies to use data-driven insights to reach the most relevant customers. In this blog, we’ll dive into the basics and […]

Understanding Keyword Match Types

As many digital marketers know, keywords are the centralized targeting tool for Google Search campaigns. Campaigns are built around keyword strategies focusing on different parts of the sales funnel, and keyword match types can represent different parts of the funnel.     Keyword Match Type Categories 1. Broad Match Broad match types are treated as […]

Understanding Where Your Target Audience is Consuming Media

  With countless online media platforms and billions of people consuming content, it can be difficult to break through the noise and communicate your message effectively. Understanding where your target audience is spending their time allows you to narrow in on where you need to focus your marketing efforts and advertising budget. As your audience […]

Small but Powerful Opportunities for Website Optimization

  Website optimization can be intimidating. However, by making small tweaks and updates you can improve the overall internal and external quality of your site. First, it is important to optimize your website for conversions and also for search engines such as Google. This will not only provide a great user experience (UX) but will […]

Website Page Speed Optimization Guide

  Website page speed is a critical component of web performance. It can make or break a user’s experience on your website as well as impact conversion rates and sales. Page speed is so important that the first five seconds of a page’s load time has the highest impact on conversion rates! To learn more […]

COVID-19 Google Search Trends: How Changes in Online Demand Can Impact Your Business

By: Melissa Fennell Court, Director of Account Services at LSM The COVID-19 pandemic has shaken up our economic infrastructure in many ways–some of which we won’t even discover for months or even years. Businesses in every industry have been impacted by this unprecedented societal disruption. That’s why now more than ever, it’s critical for business […]

Five Things Franchisees Should Consider for Reopening Post COVID-19 Shut Down

By: Michael Carlson Now that some states are issuing orders to open back up for business, there are still many unknowns in what this “new normal” will look like across the United States. For many organizations, franchise operations have been going out of business or have been forced to temporarily shut down in response to […]

Reaching Your Audience During COVID-19

We’re in the midst of unprecedented times, and uncertainty surrounds nearly every aspect of life right now. The impact of COVID-19 on businesses has been catastrophic, and many aren’t sure how to move forward. Despite the current environment, there are still opportunities to grow your online presence and show your customers how you can help. […]

LSM Wins 2020 Best of Brentwood Award

LSM has been selected for the 2020 Best of Brentwood Award in the Internet Marketing Service category by the Brentwood Award Program. Each year, the Brentwood Award Program identifies companies that have achieved exceptional marketing success in their local community. Various sources of information were gathered and analyzed to choose the winners in each category. […]