Track Everything: Using Universal Analytics and Google Tag Manager

UPDATE: Thank you all for coming! I forgot to mention during my presentation – I showed an example Google Tag Manager account container that contained a number of examples of useful tags and macros that can help you pull information into Analytics. Contact me and I can add you as a user to this Tag […]

Nashville SEO & Search Engine Marketing Meetup: Top Places to Generate Backlinks in Nashville

On Wednesday, April 16th, our Director of Search Engine Marketing Jeff Siebach led the first event with the Nashville SEO & Search Engine Marketing Meetup Group at Raven Internet Marketing Tools in Nashville’s trendy Gulch neighborhood. Geared toward small local business owners and digital marketing nerds alike, the main topic of discussion was the top […]

What Do Twitter Ads Bring to the Tablet?

The Sowell Train Awards aim to provide a little insight into the latest developments in the digital marketing world. From Google algorithm updates to the newest social media features, I take a look at the biggest trends and changes in the field, give a little analysis, and apply a rating system based on the value […]

Snapchat in a World of Paid Ads

The Sowell Train Awards aim to provide a little insight into the latest developments in the digital marketing world. From Google algorithm updates to the newest social media features, I take a look at the biggest trends and changes in the field, give a little analysis, and apply a rating system based on the value […]

How to Perform a Google Analytics Audit

Since the recession hit in the late 2000s, company marketing directors have been with faced many challenges. In addition to shrinking budgets and smaller staff sizes, the expectations have actually grown enormously. I’ll never forget hearing a former supervisor of mine during this time period just simply tell me: “Well, we just have to do […]