Reaching Your Audience Through Local SEO

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Today, many people are committed to supporting local businesses in their communities. From shopping small to eating at local restaurants to working out at neighborhood gyms, local residents want to support the business owners in their area. If you own a local business, there are strategic ways that you can reach the right people at the right time. Whether you own a small boutique, a local doctor’s office, or a family restaurant, local SEO can help you grow your business and gain more local customers.

What Is Local SEO?

To start, local SEO, or local search, is a segment of search engine optimization that helps local business owners improve their online visibility. Local search hones in on the optimization of websites, local listings, and more for business owners who have a physical brick-and-mortar location so they can better reach their target audience, improve sales, and ultimately grow their business. For example, if someone in Nashville, TN is searching on Google for the best place to get barbecue, Google is going to display multiple top results based on various factors. LSM can help business owners like you develop a solid local SEO strategy to help you get discovered by residents near your location.

4 Benefits of Local SEO for Business Owners

1. Improve Organic Search Traffic

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Without utilizing local SEO, it can be very challenging for small businesses to compete in search engines because the digital landscape includes companies of all sizes in all locations. By including location-specific keywords throughout your website, you increase the chances of being seen in search results.

2. Increase Exposure on Local Business Listings

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There are many different types of online business directories out there for various industries, and chances are that your business falls into a specific niche. By creating local listing profiles with optimized business information, you will boost credibility to potential customers as well as search engines.

3. Establish Brand Trust with Local Reviews

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When was the last time you looked up a review for a restaurant, shop, or any other business? Was it this week, yesterday, or even today? Consumers consistently rely on reviews before making a decision to visit a business or purchase a product, making reviews a powerful component of local SEO marketing.

4. Attract Repeat Customers

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Lastly, local SEO and local marketing can help bring customers back to your business. When consumers find your business online and have a positive experience, they are likely to return and also tell their friends and family about their experience. A single customer could help create hundreds of potential sales for your business.

Enhance Your Local SEO Strategy with LSM

At LSM, we provide clients with local SEO services that are proven to drive customers and revenue. If you’re interested in learning more about local SEO and how we can help you better position your business in front of your target audience, reach out to us. We’d love to develop your local SEO strategy and help you take your business to new heights. Let’s get started!