Dental Marketing & Management Group (DMMG), a Dental Support Organization providing clinical and non-clinical services to 22 offices across 4 states, partnered with LSM to revamp their brand’s presence online.

Industry

Dental

Challenge

Increase website-generated appointments.

Location

22 offices

The Objective:

Build a user-friendly website system for their multi-location business that was easily editable by DMMG staff, and made it simple for people to schedule appointments online. Also, optimize each location’s microsite and local listings to position their business higher in Google’s search rankings for ‘children’s dentist’ – related search queries.

The Solution

Website Development

LSM developed a scalable, mobile-friendly website system for DMMG and its dental offices that makes it easy for users to schedule an appointment.

Local Citations

LSM helped build, claim and optimize each practice’s Google My Business listing, as well as their listing on 35+ sites including Facebook, Yelp, Bing, and Apple Maps. We also supported the development of listings on additional, dental and healthcare-specific websites such as HealthGrades, Vitals, and WebMD.

SEO

LSM created new, keyword-optimized content (copy, image files) for each of DMMG’s dental offices, such as service information, patient FAQs, first time visitor guides, dentist biographies, and accepted insurances. We also optimized the back-end of the website platform to ensure search engines can easily understand and index the content available on every page of their website system.

Hear From A Client

“I couldn’t be happier with LSM’s work. We love our new sites and have already seen an uptick in patients coming from the Internet. We hope to see similar results for our upcoming practices’ sites!”
Brent Roberts, President, Dental Marketing Management Group

Results

74%

Increase in organic website traffic

51%

Increase in organic website conversions

19%

Increase in online appointment requests

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